Brand Tone

Innovative and Tech-Forward, Rider-Centric and Passionate, Confident and Quality-Focused, Adventurous and Empowering, Community-Oriented, Direct and Informative

Brand Values

• •Innovation
• •Safety
• •Quality and Reliability
• •Rider Experience Enhancement
• •Customer-Focus & Community
• •Passion for Motorcycling

Best Practices

• •Speak the Rider's Language: Use terminology and scenarios that resonate with motorcycle enthusiasts. Emphasize the experience and emotion of riding, not just the technical specifications.
• •Highlight Innovation with Purpose: When showcasing new features or technology, always tie them back to a tangible benefit for the rider – be it safety, convenience, or an enhanced experience.
• •Maintain a Confident, Quality-Driven Voice: Use strong, assured language when describing product build, durability, and performance, reflecting the premium nature of the brand.
• •Foster a Sense of Adventure and Community: Encourage riders to explore and share their experiences. Use inclusive language that invites them to be part of the "Chigee family."
• •Be Transparent and Informative: While maintaining an engaging tone, ensure that product information, especially regarding features and compatibility, is clear, accurate, and easily understandable. Avoid overly technical jargon without explanation.

Social Perception

Positive Reception for Product Quality and Innovation, Appreciation for Features, Responsive Customer Support (Generally), Consideration of Price Point, Generally Easy to Use and Install, Active Community Engagement

Copy Examples

• •Headline: Ride Smarter, Not Harder. Your Adventure, Elevated. Body: Introducing the Chigee AIO-6: a state-of-the-art smart riding system engineered by riders, for riders. Experience seamless navigation, crystal-clear dashcam recording, and unparalleled connectivity. It's more than tech; it's your trusted co-pilot on every journey.
• •Headline: Unleash the Road Ahead. With Chigee, Every Mile is a Miracle. Body: Don't just ride, *connect* with the journey. Our passion for motorcycling drives us to innovate. The AIO-5 Lite brings top-tier safety and smart features to your beloved bike, transforming ordinary commutes into extraordinary adventures.
• •Headline: Built for the Bold. Engineered for the Road. Body: From city streets to winding mountain passes, trust Chigee's premium, rugged design. Our smart riding systems are packed with features like blind-spot detection and durable IP69K protection, because your focus should be on the thrill, not the tech.
• •Headline: Join the Evolution of Riding. The Chigee Community Awaits. Body: More than just cutting-edge motorcycle gear, Chigee is a family of passionate riders. Share your adventures, get inspired, and experience the future of two-wheeled travel with our innovative smart systems. Your ultimate ride starts here.
• •Headline: See More. Know More. Ride Confidently. Body: Navigate with precision, record every moment, and stay aware of your surroundings with Chigee. Our intuitive smart displays with integrated dashcams and optional safety alerts are designed to empower your ride, making every journey safer and more enjoyable.