Brand Tone

friendly, enthusiastic, and appreciative

Brand Values

• •Originality and Uniqueness
• •Quality and Durability
• •Customer Satisfaction
• •Support for Independent and Local Creators
• •Ethical Considerations (Implied)
• •Joy and Color

Best Practices

• •Use Enthusiastic and Positive Language: Incorporate words that convey excitement, joy, and appreciation (e.g., "vibrant," "stunning," "thrilled," "love," "beautiful").
• •Be Descriptive and Evocative: Go beyond just listing product features. Describe the feeling, the inspiration, or the story behind the items, appealing to the desire for unique and meaningful possessions.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares a passion for unique style. Use conversational language and consider incorporating relevant emojis where appropriate (especially on social media).
• •Show Gratitude: Regularly thank customers for their purchases, reviews, and engagement. This reinforces the appreciative aspect of the brand tone.
• •Highlight Uniqueness and Originality: Consistently thread the theme of "original," "unique," "ethnic chic," and "colorful" throughout all copy to reinforce the brand's core identity and what sets it apart.

Social Perception

Customers and the public generally perceive Chic Ethnik as a source of unique, colorful, and good-quality ethnic-inspired fashion and accessories. They are seen as a reliable independent retailer with good customer service and quick delivery. The "ethnic chic" style is attractive to those looking for something beyond standard fashion offerings. The brand also benefits from its physical store in Poitiers, which some customers have visited and appreciate.

Copy Examples

• •Headline: "Dare to be Different! ✨ Explore our new collection of vibrant ethnic chic treasures that tell a story. Which unique piece will you fall for today? #ChicEthnik #OriginalFashion"
• •Product Description Snippet (for a colorful dress): "Wrap yourself in joy! ☀️ This stunning [Dress Name] is a celebration of color and comfort. Lovingly selected for its beautiful print and easy-to-wear style, it’s perfect for making every day a little brighter. Thanks for letting us share our passion with you! #EthnicChicVibes #ColorYourWardrobe"
• •Social Media Post (highlighting a designer): "We're so thrilled to feature the incredible work of [Designer/Brand Name]! 🎉 Their commitment to beautiful, handcrafted [product type] truly embodies the spirit of Chic Ethnik. Discover their latest arrivals and support amazing creators! #SupportSmall #UniqueFinds"
• •Email Subject Line: "💖 A Little Dose of Chic Ethnik Sunshine Just For You! (New Arrivals Inside!)"
• •Customer Thank You (on an order confirmation): "Woohoo! Your Chic Ethnik order is confirmed! 🎉 We're so excited for you to receive your beautiful new items and can't thank you enough for choosing our little world of color and originality. We hope you love them as much as we do!"