Brand Tone

Aspirational yet Accessible, Professional & Established, Modern & Evolving, Friendly & Engaging, Informative & Sales-Oriented

Brand Values

• •Quality
• •Tradition & Family Heritage
• •Customer Care/Service
• •Fashion Expertise & Curation
• •Evolution & Modernity
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., "Aspirational," "Accessible," "Modern," "Knowledgeable," "Friendly") with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience, Adapt by Platform: While the core values and tone remain, slightly adjust the expression to suit the platform and its primary audience. For example, TikTok can be more informal and trend-driven than a formal website announcement.
• •Prioritize Clarity and Value: Ensure all copy, whether promotional or informational, is easy to understand and clearly communicates the value to the customer (e.g., quality, style, exclusivity, savings).
• •Incorporate Storytelling: Weave in elements of the brand's heritage and passion for fashion where appropriate (like the "family passion" mentioned in "Chi Siamo") to build a deeper connection with the audience.
• •Review and Refine Regularly: Periodically review all customer-facing copy across different channels to ensure it aligns with the defined brand tone and values. Gather feedback and make adjustments as the brand evolves.

Social Perception

Customers appear to view Chianese Moda as a source for current fashion and branded apparel. The brand is perceived as a legitimate and established retailer. Aims to project an image of a fashion-forward and confident clientele.

Copy Examples

• •Instagram Post (New Collection Arrival): Step into the new season with confidence. ✨ Our latest collection has just landed, featuring timeless pieces and the freshest trends from your favorite designers. Discover quality that speaks for itself. #ChianeseModa #NewCollection #StyleEvolution #LuxuryForAll
• •Facebook Ad (Promotion): Elevate your wardrobe for less! This week, enjoy [Discount Percentage] off on selected [Brand/Category, e.g., Guess Jeans]. Quality fashion is now even more accessible. Shop online or visit us in-store at Orta di Atella! [Link] #ChianeseFashionDeals #DesignerSale #CasertaShopping
• •Website Homepage Banner: Chianese Moda: Generations of Style, Curated for You. Explore premium brands and discover the art of Italian fashion. Free shipping on orders over €100. #ItalianFashion #QualityCraftsmanship #ShopTheLook
• •TikTok Video Caption (Outfit Inspiration): From casual days to elegant nights. ✨ We've got the look. Which outfit are you choosing? Let us know! 👇 #ChianeseModaStyle #OutfitInspo #FashionTikTok #GetReadyWithMe
• •Email Newsletter Subject Line: Be the First: New Arrivals + A Special Treat from Chianese Moda (Email Body Snippet): Dear [Customer Name], As a valued member of the Chianese Moda family, we're giving you an exclusive first look at our stunning new arrivals. Crafted with quality and designed to inspire, find your next favorite piece today. Plus, enjoy [Offer] on your next purchase.