Brand Tone

friendly, caring, and trustworthy

Brand Values

• •Health and Well-being of Pets
• •Quality and Reliability
• •Empathy and Compassion
• •Environmental Responsibility
• •Transparency and Trust

Best Practices

• •Prioritize Pet Well-being: Always frame product benefits in terms of how they contribute to a pet's health, happiness, and safety. Use warm and caring language.
• •Highlight Natural and Quality Aspects: Consistently mention terms like "natural," "nutritious," "chemical-free," "high-quality," and "durable" where appropriate, reinforcing trust and reliability.
• •Emphasize Empathy and Shared Values: Regularly communicate the brand's commitment to empathetic and environmentally responsible partner brands. This appeals to customers who share these values.
• •Use Inclusive and Friendly Language: Employ terms like "your furry family," "your companion," "our pack/manada" to create a sense of community and connection. Keep the language approachable and avoid overly technical jargon.
• •Show, Don't Just Tell, with Testimonials: Integrate genuine customer reviews and stories into marketing materials to provide social proof and let satisfied customers convey the brand's benefits in an authentic voice.

Social Perception

positive social perception

Copy Examples

• •Headline: Naturally Nutritious, Happily Healthy Pets. Body: Because your furry friend deserves the best, we carefully select products that are as kind to them as they are to the planet. Discover goodness in every bite and joy in every play.
• •Headline: Trusted by Paws, Loved by Pet Parents. Body: At Chester y Chucho, we're more than just a pet store; we're part of your pack. Find internationally recognized brands committed to quality, durability, and your pet's ultimate well-being.
• •Headline: Empathy in Every Product. Body: We partner with brands that share our love and respect for all species. Shop with confidence, knowing each item is chosen with care and a deep understanding of your pet's needs.
• •Headline: Green Paws, Happy Planet. Body: Join us in supporting a healthier world for our pets and ourselves. Our commitment to eco-friendly brands means you're choosing products that give back to the Earth.
• •Headline: See the Wagging Difference! Body: Our customers say it best: 'The toy favorite of my perrita, le encanta!' Experience the joy of high-quality, engaging, and safe products that make a real difference in your pet's life.