Brand Tone

Wholesome and Natural, Traditional and Heritage-Proud, Friendly and Approachable, Health-Conscious, Quality-Focused

Brand Values

• •Quality: Selecting the "most tasty and healthy dried tart cherries" and finest Montmorency cherries.
• •Natural Products: Offering products with no artificial flavoring and emphasizing 100% natural juice.
• •Health and Wellness: Promoting the natural health benefits of their cherries.
• •Heritage and Local Sourcing: Proudly sourcing cherries exclusively from Door County, Wisconsin, and supporting local farmers.
• •Customer Satisfaction: Implied through showcasing customer favorites and providing recipes and health information.
• •Tradition: Being a family-owned company with a long history in cherry production.

Best Practices

• •Emphasize Heritage and Authenticity: Always connect the products back to Door County, Wisconsin, and the family-owned, traditional roots of the brand. Use phrases that evoke a sense of place and history.
• •Highlight Natural Quality and Health: Consistently mention the natural ingredients, absence of artificial additives, and the inherent health benefits of Montmorency tart cherries. This reinforces the "wholesome" aspect of the brand.
• •Maintain a Friendly and Informative Voice: Whether it's website copy, social media posts, or customer service, the tone should be welcoming, helpful, and happy to share information about the products and their benefits.
• •Showcase Product Versatility and Enjoyment: Use storytelling and share customer experiences or recipes to illustrate how the products can be enjoyed and integrated into a healthy, happy lifestyle. This makes the brand relatable.
• •Be Proudly Wisconsin: Leverage the positive associations with Wisconsin agriculture and craftsmanship. This local pride resonates with customers who value quality and locally sourced goods.

Social Perception

Authentic, High-Quality, Healthy, Trustworthy, Specialty/Gourmet

Copy Examples

• •Headline: Taste the Tradition of Door County. Pure Cherry Goodness in Every Bite. Body: For 30 years, Cherryland's Best has brought you the authentic flavor of Wisconsin's finest Montmorency tart cherries. From our sun-dried cherries to our 100% natural juice, experience a taste that's as wholesome as our heritage. Call to Action: Shop Our Cherry Favorites!
• •Headline: Unlock Nature's "Healing Fruit." Support Your Wellness with Cherryland's Best. Body: Did you know Montmorency tart cherries are packed with health benefits? From aiding sleep to supporting heart health, discover the natural power in every Cherryland's Best product. Pure, simple, and delicious. Call to Action: Explore the Benefits.
• •Headline: From Our Wisconsin Orchards to Your Home. Body: We partner with local Door County farmers to bring you the freshest, most flavorful tart cherries. It's a commitment to quality you can taste and a tradition we're proud to uphold. Call to Action: Discover the Door County Difference.
• •Headline: More Than Just Cherries – It's a Taste of Pure Joy. Body: Whether baked in a pie, sprinkled on your morning yogurt, or enjoyed straight from the bag, Cherryland's Best dried cherries and juices add a burst of natural sweetness and wholesome goodness to any moment. Call to Action: Find Your Next Favorite Recipe!
• •Headline: Real Cherries. Real Flavor. No Compromises. Body: Tired of artificial tastes? Cherryland's Best offers the unmatched flavor of real Montmorency tart cherries. No artificial anything, just the pure, delicious taste nature intended. Call to Action: Experience the Natural Difference Today!