Brand Tone

Cheeky/Sassy, Humorous/Funny, Playful, Encouraging/Joyful, Direct/Bold

Brand Values

• •Originality/Uniqueness
• •Authenticity/Self-Expression
• •Humor/Joy
• •Customer Connection

Best Practices

• •Embrace the "Cheeky": Don't be afraid to inject playful sarcasm, wit, and a touch of irreverence where appropriate. This is the brand's namesake.
• •Balance is Key: While "potty mouth" and "rude" are options, ensure there's also room for "joyful sunshine and encouragement" to avoid alienating a broader audience. Not every communication needs to be edgy.
• •Know Your Audience (and the Occasion): While the core tone is cheeky, adapt the intensity based on the specific card's message and its intended recipient/occasion. A "sweet" card's copy will differ from a "rude" one, even if both have a hint of Cheeky Charlie's personality.
• •Use Conversational Language: Write like you speak (if you were a fun, slightly mischievous friend). Avoid overly formal or corporate jargon. Keep it relatable and direct.
• •Incorporate Storytelling (Even in Snippets): Briefly allude to the situations or relationships these unique cards are perfect for. This makes the copy more engaging and helps customers visualize using the product.

Social Perception

Fun, a bit edgy, and offers unconventional greeting card options. Customers purchasing these cards are likely looking for something different from traditional cards, appreciating the humor and unique material.

Copy Examples

• •Warning: May cause spontaneous snorting laughter. Our new 'Potty Mouth' collection of wooden keep cards is here. Because sometimes, 'darn it' just doesn't cut it. #CheekyCharlie #WoodenCards #SorryNotSorry #GreetingCardsAustralia
• •For the friend who truly gets your questionable life choices. Say it with wood. Say it with Cheeky Charlie.
• •Let's be honest, they're a bit of a delightful weirdo. This wooden card is the perfect way to celebrate their glorious oddity. Warning: May result in actual hugs (or a playful punch).
• •Go on, make someone's day (even if it's just to confuse them with a wooden card).
• •We got tired of boring paper. So we made cards on wood. Cards that are a bit like us: a little bit cheeky, a whole lot of fun, and definitely not for your grandma (unless she's a cool grandma). Got a wild idea for a card? Hit us up!