Brand Tone

Authentic, Passionate, Quality-Conscious, Timeless/Classic, Slightly Rustic/Artisanal, Proudly Italian

Brand Values

• •Craftsmanship (Artigianalità)
• •Quality (Qualità)
• •Sustainability (Sostenibilità)
• •Uniqueness (Unicità)
• •Passion (Passione)
• •Made in Italy

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently use terms like "artisanal," "handcrafted," "Made in Italy," "traditional techniques," and "genuine leather" to reinforce the brand's core identity.
• •Focus on Quality and Durability: Highlight the longevity of the products, the quality of the materials (e.g., "vegetable-tanned leather," "full-grain leather"), and the meticulous construction. Use language that conveys lasting value.
• •Maintain a Passionate and Authentic Voice: Let the love for the craft and the materials shine through. Use warm, descriptive language that speaks to the senses (e.g., "the rich scent of leather," "the smooth touch of handcrafted quality"). Avoid overly trendy or fleeting slang.
• •Showcase Timelessness and Uniqueness: Position the bags as classic pieces rather than fast fashion. Emphasize the unique character of handcrafted items and timeless designs that transcend seasons.
• •Be Consistent Across All Platforms: Ensure that the tone used on the website, social media, product descriptions, and any customer communication is harmonious and reflects the established brand values. Regularly review content to ensure alignment.

Social Perception

Aligns with highly regarded values in the leather goods market: "Made in Italy," "artisanal," and "quality leather". Brands that genuinely uphold these values are generally perceived positively.

Copy Examples

• •Headline: Crafted by Hand, Designed to Endure. Our Italian Leather Bags. Body: Discover the soul of Italy in every stitch. Che Bag brings you timeless leather companions, meticulously handcrafted from the finest vegetable-tanned hides. Feel the tradition, embrace the quality.
• •Headline: More Than a Bag, It's a Piece of Italy. Body: Passionately made, uniquely yours. Che Bag embodies the art of Italian leatherwork, offering sustainable style that speaks of heritage and enduring elegance.
• •Headline: The Art of Italian Leather, Reimagined. Body: At Che Bag, we believe in the enduring beauty of authentic craftsmanship. Our bags are born from a passion for quality materials and timeless design, ensuring a piece you'll cherish for years to come.
• •Headline: Sustainable Leather, Timeless Style. That's Che Bag. Body: Experience the rich texture and lasting quality of genuine Italian leather. Each Che Bag is a testament to artisanal skill and a commitment to sustainable practices. Carry a story.
• •Headline: Uniquely Handcrafted. Undeniably Italian. Body: From the heart of Italy to your hands. Che Bag offers more than just accessories; we offer pieces of art, built with passion and designed for life's journeys.