Brand Tone

Direct, value-driven, and often playful/humorous.

Brand Values

• •Affordability/Value: Providing products at "rock bottom prices".
• •Discretion & Privacy: Ensuring customer privacy through discreet packaging.
• •Customer Satisfaction: Good customer service, fast shipping, and a wide selection.
• •Accessibility & Convenience: Offering a large online selection and easy ordering process.
• •Openness & Destigmatization: Normalizing the purchase and use of sexual wellness products.

Best Practices

• •Embrace the "Cheap" Cheerfully: Frame "cheap" as smart, accessible, and a reason to explore more, rather than a compromise on quality. Use upbeat and positive language around savings.
• •Maintain Playful Discretion: Balance a slightly cheeky, humorous tone with clear assurances of discreet packaging and secure service to build trust.
• •Highlight Variety and Quality within Affordability: Remind customers that "cheap" refers to price, not necessarily quality or range. Showcase the variety of brands and types of lubricants.
• •Keep it Customer-Centric and Reassuring: Focus copy on customer benefits: saving money, enhancing pleasure, convenience, and peace of mind from discreet delivery. Use testimonials and positive review snippets.
• •Platform-Specific Nuance: Adapt the intensity of the playful tone to the platform. TikTok can be more overtly humorous, while website and email communication might be slightly more subdued.

Social Perception

Generally positive, seen as a reliable source for affordable personal lubricants with discreet packaging. Mixed but improving reviews overall.

Copy Examples

• •Sensationally Smooth, Surprisingly Affordable. Your Secret's Safe With Us. Shop Now & Save!
• •Slide into savings! 😉 Get your favorite [Product Name] and more at prices that’ll make you O-face. Discreet shipping, always. #CheapLubes #SexualWellness #GoodVibesOnly #AffordablePleasure
• •Psst... Your Next Adventure is Discounted! 🤫
• •Unlock pure, slippery bliss without breaking the bank. Our [Product Name] water-based formula is kind to your skin and your wallet. Long-lasting, easy to clean, and delivered discreetly to your door. Because great pleasure shouldn’t be a luxury.
• •Don't let price get in the way of play! 😏 Gallons of fun, tiny prices. #CheapLubes #LubeLife #PlaySmart