Brand Tone

Elegant, Passionate, Authentic, Sophisticated, and Welcoming

Brand Values

• •Heritage & Tradition
• •Nature & Terroir
• •Family & Passion
• •Quality & Excellence
• •Conviviality & Harmony

Best Practices

• •Lead with Heritage: Always weave the rich history of the château into the narrative. Mentioning the Roman origins, the 18th-century bastide, or the name's origin from the "La Foux" spring reinforces the brand's depth and authenticity.
• •Use Elegant and Evocative Language: Employ sophisticated and sensory language to describe the wine, the terroir, and the experience. Words like "diaphanous," "vibrant," "complex," "harmony," and "communion" elevate the brand and align with its premium positioning.
• •Emphasize the Family and Team: Personalize the brand by regularly referencing the owners, Yvon and Claudine, and their dedicated team. Sharing their passion and personal story creates an emotional connection and builds trust.
• •Highlight the Commitment to Nature: Consistently mention the organic and biodynamic practices. This appeals to environmentally conscious consumers and underscores the brand's values of respecting nature and producing pure, high-quality wine.
• •Leverage Third-Party Endorsements Subtly: Incorporate mentions of awards and press features (like Guide Hachette, Le Figaro) not as a boast, but as a confirmation of the quality that the brand already stands for. Phrase it as "We're honored to be recognized by..." to maintain a humble yet confident tone.

Social Perception

A producer of high-quality, authentic Provence wines, deeply rooted in history and terroir. Perceived as trustworthy, reputable, and romantic, distinguishing it as a reliable source for premium organic wines and a destination for wine tourism.

Copy Examples

• •From the ancient Roman 'Via Aurelia' that crosses our land to the medieval parchments donating vines to Marseille monks, every bottle of Château La Foux is a sip of history. We don't just cultivate grapes; we are stewards of a centuries-old Provence legacy. Discover the story in every glass. #ChateauLaFoux #ProvenceHistory #WinemakingTradition
• •Here, where the cool nights of our 320m altitude meet the 3,000 hours of Provence sun, our vines struggle and strive in rich, red earth. This beautiful effort is our secret. This is the unique microclimate of Château La Foux—the soul of our wine. #Terroir #ProvenceVerte #OrganicWine
• •It took a 'cosmic ray' of inspiration for our family to see the potential in a ruined bastide. Twenty years later, our passion is in every award-winning, biodynamic wine we produce. Experience the heart of our family's dream. Visit our e-boutique today. #FamilyWinery #PassionForWine #ChateauLaFoux
• •Elegant. Vibrant. The color of a Provence sunset. Our Auguste Rosé is a delicate blend of Cinsault and Grenache, with atypical notes of mirabelle and chamomile. It’s more than a wine; it’s a moment of pure conviviality. Swipe up to bring Provence home. #RoseAllDay #AOPCoteauxVarois #FrenchWine
• •Château La Foux: A harmony of nature and heritage. Guided by the land and inspired by history, we passionately craft organic wines that express the unique character of Provence. From our family to your table, we invite you to taste the excellence of a living tradition. #GreatWinesOfProvence #Biodynamic #HauteCoutureWine