Brand Tone

Friendly and Approachable, Trendy and Fashion-Conscious, Supportive and Niche-Oriented, Unique and Expressive

Brand Values

• •Customer Service
• •Uniqueness and Individuality
• •Community/Connection
• •Awareness and Support
• •Quality

Best Practices

• •Embrace "Friendly & Approachable" Language: Use conversational language, welcoming phrases ("Hey fashion friend!", "Let's be friends!"), and an overall positive and inviting tone. Avoid overly formal or jargon-heavy text.
• •Highlight Uniqueness and Individuality: Consistently use words like "unique," "expressive," "statement piece," "your story," and "stand out" to reinforce the brand's offering of distinct items.
• •Showcase Support and Values: When writing about specialized collections (like Mental Health Awareness or Mama & Mini), ensure the copy is sensitive, empowering, and clearly communicates the values behind them. If there are charitable aspects, make them clear.
• •Stay Trendy and Visually Engaging: Use current fashion vernacular (where appropriate and authentic), emojis to add personality (especially on social media), and pair copy with high-quality, appealing visuals that reflect the brand's aesthetic.
• •Maintain a Consistent Voice Across Platforms: Whether it's a website product description, an Instagram caption, or a customer service email, the core tone (friendly, unique-focused, supportive) should remain recognizable, even if the specific language is adapted for the platform.

Social Perception

Customers likely perceive them as a source for trendy and unique clothing and accessories. Those who purchase from the specialized collections (like Mental Health Awareness) may perceive the brand as supportive and aligned with those values. The emphasis on customer service aims for a positive perception.

Copy Examples

• •Your style is unique, your wardrobe should be too! Discover must-have dresses, expressive graphic tees, and accessories that tell your story. Let's be friends & find your next favorite piece at Butterfly and Birch! #ChasingButterfliesCo #UniqueStyle
• •✨ Fresh Finds Alert! ✨ Our latest collection just dropped, packed with dreamy dresses and statement tops you won't find anywhere else. Ready to turn heads? Tap to shop! #ButterflyAndBirch #NewCollection #TrendyFashion
• •Wear your heart on your sleeve and support a cause that matters. Our Mental Health Awareness collection is designed to inspire and uplift. A portion of proceeds goes to [mention charity if applicable]. Shop with purpose. 💖 #MentalHealthMatters #SupportAndStyle #ChasingButterfliesCo
• •Twinning is winning! 👩‍👧💕 Explore our adorable Mama & Mini collection for a look that’s as special as your bond. Perfect for creating precious memories. #MamaAndMiniFashion #MomLife #ButterflyAndBirchKids
• •Hey Fashion Friend! Just checking in to make sure you're loving your latest finds from Butterfly and Birch. Our goal is exceptional customer service, so if you have any questions or need styling tips, we're here for you! Let's make your style shine! #HappyShopping #ChasingButterfliesSupport