Brand Tone

Professional, reliable, optimistic, and culturally relevant

Brand Values

• •Reliability
• •Innovation
• •Customer Focus
• •Security
• •Progress

Best Practices

• •Use clear and concise language to convey information efficiently.
• •Incorporate Brazilian cultural references and nuances where appropriate to resonate with the local audience.
• •Maintain an optimistic and forward-looking perspective in communications.
• •Emphasize the reliability and security of Chase Brasil's financial services.
• •Craft compelling calls to action that encourage user engagement and conversion.

Social Perception

Chase Brasil is perceived as a trustworthy, innovative, and customer-focused financial institution dedicated to supporting the financial well-being of Brazilians and contributing to the country's economic growth.

Copy Examples

• •"Chase Brasil: Seu parceiro financeiro para um futuro de sucesso." (Chase Brasil: Your financial partner for a successful future.)
• •"Descubra soluções inovadoras para seus investimentos com a Chase Brasil." (Discover innovative solutions for your investments with Chase Brasil.)
• •"Na Chase Brasil, a segurança dos seus dados é nossa prioridade. Confie em nossos serviços." (At Chase Brasil, the security of your data is our priority. Trust our services.)
• •"Simplifique sua vida financeira com a Chase Brasil. Abra sua conta hoje!" (Simplify your financial life with Chase Brasil. Open your account today!)
• •"Juntos, construímos um Brasil mais forte e próspero. Conte com a Chase Brasil." (Together, we build a stronger and more prosperous Brazil. Count on Chase Brasil.)