Brand Tone

Elegant, Appreciative, Accessible

Brand Values

• •Quality & Craftsmanship
• •Personalization & Self-Expression
• •Celebration of Memories & Moments
• •Customer Satisfaction
• •Passion & Fandom

Best Practices

• •Clearly define and document the brand's tone of voice to ensure everyone creating content is aligned.
• •Use a consistent writing style across all platforms to maintain brand recognition.
• •Incorporate keywords related to elegance, sophistication, and personal expression naturally within the content.
• •Actively engage with customer reviews and feedback, addressing concerns promptly and positively.
• •Highlight the brand's commitment to quality and craftsmanship in product descriptions and marketing materials.

Social Perception

Perceived as a brand offering high-quality, aesthetically pleasing charms with a wide thematic variety, but with potential concerns regarding delivery times. Generally seen as trustworthy and reliable.

Copy Examples

• •Capture the magic and elegance of the City of Lights with our Eiffel Tower charm.
• •Beauty in all simplicity: celebrate every moment with grace.
• •Our 925 sterling silver creations are designed to capture the essence of elegance and travel through time with you.
• •Express your unique style with our customizable charms.
• •Bring a touch of sparkle to your most precious memories with our high-quality pendant.