Brand Tone

Sentimental, Personal, Whimsical, Enchanting, Feminine, Delicate, Caring, Thoughtful, Aspirational but Accessible

Brand Values

• •Meaning & Storytelling: Jewelry should tell a story and hold personal significance.
• •Craftsmanship & Quality: Emphasize the handmade nature and use of quality materials.
• •Personalization & Individuality: Offering customizable pieces highlights the value of unique expression.
• •Connection & Gifting: Products are perfect for creating or celebrating connections with loved ones through thoughtful gifts.
• •Beauty in Simplicity: Designs are often elegant and understated, focusing on timeless appeal.

Best Practices

• •Create a Brand Voice Guide: Document key tonal attributes (e.g., sentimental, whimsical, caring), preferred vocabulary (e.g., "cherish," "story," "magic"), and phrases to avoid. Share this with anyone creating content.
• •Focus on "Her" Story: Always write with the customer's personal journey, emotions, and desire for meaning in mind. Use "you" and "your" to create a direct, personal connection.
• •Weave in the "Why": Don't just describe the product; explain the meaning, inspiration, or the feeling it's intended to evoke. Connect features (e.g., a birthstone) to benefits (e.g., a personal emblem of her birth month).
• •Use Evocative and Sensory Language: Employ words that paint a picture and appeal to emotions – "delicate shimmer," "gentle reminder," "whispers of elegance." This aligns with the enchanting and whimsical aspects of the brand.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, in email marketing, social media captions, and even customer service interactions is harmonious. This builds trust and a cohesive brand experience. For example, if Instagram is whimsical and personal, product descriptions shouldn't be overly technical or dry.

Social Perception

Positive for Gift-Giving, Appreciation for Personalization, Seen as Delicate and Pretty, Good Quality for the Price Point, Trustworthy, Niche player focusing on sentimental and personalized items

Copy Examples

• •Instagram Post (New Collection): "Unlock the magic of your story. ✨ Our new 'Whispers of the Cosmos' collection is here, each piece designed to echo your unique sparkle. Which celestial charm calls to you? #CharmedByMuse #CelestialJewelry #YourStoryInStars"
• •Email Subject Line (Promotion): "A Little Piece of Magic, Just For You (or Someone Special!) ✨"
• •Product Description (Birth Flower Necklace): "Carry a piece of your heart, always. Our delicate Birth Flower Necklace is more than just an adornment; it’s a celebration of you, handcrafted with love and blooming with personal meaning. A timeless reminder of your unique journey."
• •Facebook Ad (Gifting Focus): "Searching for a gift that speaks volumes? ✨ Let Charmed by Muse help you tell her how special she is. Our handcrafted jewelry is designed to capture moments and create lasting memories. Shop meaningful gifts today."
• •Website Banner (Homepage): "Jewelry That Tells Your Story. Discover Handcrafted Pieces With Meaning."