Brand Tone

Approachable, Friendly, Informative, Educational, Playful, Humorous, Community-Focused, Passionate, and Enthusiastic.

Brand Values

• •Quality and Transparency
• •Education
• •Customer Experience & Service
• •Community
• •Innovation
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, witty, expert, calm) with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with their interests, knowledge level, and sense of humor. The tone on TikTok can be more informal than on a lab report page, but the core values should still shine through.
• •Prioritize Clarity and Education: Especially in the cannabis space, clear, accurate, and educational content builds trust. Avoid overly technical jargon where simpler terms suffice, but always be factual.
• •Inject Personality Authentically: While maintaining professionalism, don't be afraid to let the brand's personality (e.g., playful, passionate) show through. This is particularly effective on social media. Ensure it aligns with the overall brand values.
• •Maintain Consistency Across All Channels: While the specific execution might vary slightly (e.g., TikTok vs. email), the underlying tone and core messaging should remain consistent to build a strong, recognizable brand identity. Regular review of content across platforms can help ensure this.

Social Perception

Positive, Trusted Source, Local Favorite, Engaging and Modern

Copy Examples

• •Headline (Website/Social): "Charlotte's Friendly Neighborhood Cannabis Experts. ✨ Explore Quality. Feel the Difference."
• •Product Description (Edible): "Unwind your day the tasty way! Our [Product Name] gummies are packed with flavor and premium, lab-tested goodness. Your little slice of calm is just a chew away. #KannaChill"
• •Social Media Post (Educational): "Curious about THCA? 🤔 We get it! Think of it as THC's cool, non-psychoactive cousin (before it's heated!). We're all about education here at Kanna. Drop your questions below! 👇 #LearnWithKanna #CannabisCommunity"
• •Email Newsletter Snippet: "Hey Kanna Fam! 👋 Fresh drops & good vibes are heading your way. Check out our latest [Flower Strain/New Product] and don't forget our Tuesday BOGO 8th deal – because sharing (or stocking up) is caring! 😉"
• •TikTok Video Caption: "When that Kanna delivery hits just right! 🕺💃 What's your go-to for a mood boost? Let us know! #ThankYouForPotSmoking #KannaVibes #CharlotteCBD"