Brand Tone

Personal & Authentic, Creative & Artistic, Enthusiastic & Passionate, Approachable Luxury/Boutique, Confident & Eclectic

Brand Values

• •Originality & Uniqueness
• •Creativity & Inspiration
• •Quality
• •Authenticity & Genuineness
• •Customer Connection & Engagement
• •Passion for Design
• •British Heritage (with a modern twist)

Best Practices

• •Embrace the Personal Story: Continue to weave Charlotte's personal journey, inspirations, and life in Northumberland into the narrative. Authenticity is key to this brand.
• •Use Descriptive and Evocative Language: Describe designs not just by their appearance but also by the feeling they evoke or the story behind them. Highlight the artistic process.
• •Maintain an Enthusiastic and Passionate Voice: Let the genuine love for design, color, and pattern shine through in all communications. Share excitement about new collections and customer projects.
• •Foster Two-Way Conversation: Continue to engage directly with the audience on social media, ask for their opinions, and respond to comments and messages personally when possible.
• •Visually Reflect the Brand: Ensure all imagery (website, social media, marketing materials) consistently reflects the brand's aesthetic – colorful, patterned, high-quality, and often showcasing a blend of traditional and modern styling in real home settings.

Social Perception

Highly Admired Designs, Inspirational Figure, Cult Following, High Quality & Desirable, Joyful and Uplifting, Personal and Approachable Brand

Copy Examples

• •Instagram Post (New Collection Launch): Fresh from my Northumberland studio (and a little bit of daydreaming by the fire with the spaniels!), I’m so thrilled to share a peek at the new 'Wanderlust Weaves' collection! Each pattern tells a story, inspired by faded maps and the wildflowers that stubbornly bloom in the hedgerows here on the farm. Which one is calling to your adventurous spirit? Let me know in the comments – I always love hearing your thoughts! #CharlotteGaisford #NewFabrics #BritishDesign #InspiredByNature #PatternPlay
• •Website \"About Us\" Snippet: Hello! I'm Charlotte, the heart and hands behind these patterns. My journey into fabric and wallpaper design wasn't exactly conventional – it started a little later, fuelled by a lifelong love for colour and a little nudge from my wonderfully artistic mother. Now, from our bustling farm in Northumberland, I pour my inspirations – be it an ancient tile, a snippet of poetry, or the way the light hits the hills – into creating designs that I hope will bring a little piece of that joy and story into your home.
• •Product Description (e.g., for a vibrant floral wallpaper): Let your walls sing! 'Georgina's Garden' is a riot of joyful blooms, meticulously drawn and painted to capture the wild abundance of an English country garden in full flourish. Perfect for creating a show-stopping feature wall or enveloping a whole room in artistic charm. Dare to be bold and pair it with our coordinating 'Little Leaf' fabric for a truly individual look. Printed in the UK on high-quality paper, because beauty should last.
• •Facebook Ad (Targeting those interested in home renovation): Dreaming of a home that truly reflects YOU? Don't just decorate, tell your story with unique fabrics and wallpapers designed with passion in the heart of Northumberland. From bold botanicals to charming geometrics, discover patterns that spark joy and transform spaces. Click to explore our collections and order your samples – let's create something beautiful together! [Link to website] #CharlotteGaisfordDesigns #InteriorInspiration #HomeMakeover #UniqueInteriors #BritishMade
• •Email Newsletter Subject Line & Snippet: Subject: \"A Little Sunday Inspiration from the Studio + A Question For You!\" Dear [Customer Name], Hope you're having a lovely weekend! Here on the farm, the colours of autumn are just starting to peek through, and it's got me thinking about cozy textures and rich palettes for the seasons ahead... (Read more for a sneak peek of what's inspiring me, and I'd love your opinion on a new colourway I'm pondering for the 'Bertie's Stripe' fabric!)...