Brand Tone

Mystical & Magical, Knowledgeable & Guiding, Personal & Connecting, Caring & Supportive

Brand Values

• •Reconnection
• •Healing & Well-being
• •Authenticity & Natural Beauty
• •Guidance & Support
• •Intuition

Best Practices

• •Embrace Storytelling: Weave the brand's origin story and the 'journey of the soul' narrative into various communications.
• •Use sensory language: Words like 'whispering,' 'radiates,' 'hums,' 'vibration,' 'sanctuary' can be powerful.
• •Address customers as fellow 'seekers' or 'Charlies' (as seen on their site) to foster community.
• •Highlight the unique imperfections of crystals as part of their natural beauty and energy.
• •Reinforce the message of guidance and support, reminding customers they are 'always supported, always connected.'

Social Perception

A brand that is seen as a knowledgeable and supportive guide for individuals on their spiritual journey, offering authentic and natural crystals with unique energetic properties.

Copy Examples

• •Let its energy remind you of your innate capacity for love and compassion.
• •We are not just sellers; we are fellow travelers, here to help you discover the crystal that speaks to your soul's deepest needs.
• •Welcome to our sanctuary, where you can reconnect—with ourselves, with the universe.
• •Our crystals are silent guardians, whispering the wisdom of the earth.
• •You are not alone on this journey. Best wishes, to all of my Charlies~