Brand Tone

Friendly and Approachable, Passionate and Caring, Trustworthy and Genuine, Enthusiastic and Positive

Brand Values

• •Animal Welfare
• •Quality
• •Customer Connection & Trust
• •Support for Small Businesses
• •Family & Community
• •Passion-Driven Entrepreneurship

Best Practices

• •Always Prioritize the Paws: Center the narrative around the love for dogs and their well-being. Every piece of copy should reflect a genuine understanding of and care for canine companions.
• •Keep it Friendly and Personal: Use warm, conversational language. Address the audience directly ("you," "your pup") and don't be afraid to use emojis where appropriate (especially on social media) to convey emotion. Share snippets of Charlie and Cookie's adventures to reinforce the personal connection.
• •Highlight "Small" and "Heartfelt": Consistently remind your audience that you are a small, family-run business. Emphasize the "lovingly chosen" and "carefully sourced" aspects to build trust and differentiate from larger, impersonal brands.
• •Be Enthusiastic and Positive: Let your passion shine through. Use upbeat language and focus on the joy and positive experiences that your products bring to dogs and their owners.
• •Create a "Voice Guide" and Use It: Develop a simple document outlining key brand phrases (e.g., "doggo," "furry family"), words to use, words to avoid, and the overall emotional feel you want to convey. Share this with anyone creating content for the brand to ensure consistency.

Social Perception

A reliable source for high-quality dog treats and accessories. A caring and passionate small business that genuinely loves dogs. Trustworthy and providing excellent customer service. A brand that understands dog owners' needs and provides products that dogs enjoy. Engaging and approachable, particularly through social media interactions.

Copy Examples

• •Tail wags guaranteed! 🥰 Spoil your furry best friend with our all-natural chews – lovingly chosen to keep them happy, healthy, and out of mischief (mostly! 😉). What's your pup's favourite way to unwind? #CharlieAndCookieCo #NaturalDogTreats #HappyDoggo #DogChews
• •Handmade with love, for the heart-stealer in your life! 🐾 From dapper bow ties to sturdy adventure leads, our accessories are designed in Yorkshire for comfort and style. ✨ Shop small, support a dream, and treat your pup to something special! Link in bio. #DogAccessories #HandmadeDogGear #ShopSmallUK #CharlieCookieStyle #UKDogs
• •Introducing our NEW 'Berry Bliss Bites'! 🍓 Packed with wholesome goodness and bursting with natural flavour, these treats are Charlie and Cookie approved! We believe your dog deserves the best, which is why we only use carefully sourced, human-grade ingredients. Perfect for training, treating, or just because they're a good boy/girl! 🧡 #DogTreats #HealthyDog #GrainFreeTreats #MadeInTheUK #CharlieAndCookie
• •Hey [Customer Name] and [Pet's Name, if known]! 👋 As fellow dog parents, we know there's nothing better than seeing that happy tail wag. That's why we pour our hearts into sourcing and creating the very best for your beloved companions. This week, we're shining a spotlight on enrichment toys – designed to keep those clever minds busy and those paws happy! Explore the range and let the fun begin! [Link to enrichment toys]
• •So many of you have been asking about our [Product Name]! ✨ Charlie and Cookie are OBSESSED, and we know your doggos will be too! They're [mention 2-3 key benefits like 'all-natural,' 'great for dental health,' 'super tasty']. We're a small family business right here in Yorkshire, and your support means the world! 🧡 Tap the link in bio to shop! #SmallBizLove #DogToy #DogLife #SupportSmall #CharlieAndCookieCo