Brand Tone

sophisticated, stylish, and confident. It's also aspirational yet approachable, emphasizing quality craftsmanship and design inspiration. There's an element of playfulness and modernity in their newer collections.

Brand Values

• •Quality Craftsmanship: Emphasis on high-quality, handmade shoes using genuine leather and comfortable materials like latex memory foam.
• •Distinctive Design & Style: Creating unique, design-focused shoes that elevate personal style and act as conversation starters.
• •Comfort: Ensuring shoes are not just stylish but also comfortable for all-day wear, particularly noted in their bridal collections.
• •Creativity and Inspiration: The brand name itself reflects a love for textures, growth, and the contradictions that sum up a woman's world. Collections are often inspired by concepts like "Super Bloom" or Roman architecture.
• •Ethical Practices & Sustainability: Working with their factory for over a decade with a focus on ethical practices. They have also expressed interest in using more recycled leather.
• •Empowering Self-Expression: Believing style is a powerful tool for self-expression and designing shoes that make women feel good and confident.
• •Efficiency and Clear Communication: As a company, they value these operational principles.

Best Practices

• •Embrace Sophisticated Storytelling: Share the inspiration behind designs and the craftsmanship involved, appealing to a desire for quality and uniqueness.
• •Maintain Visual Elegance: Ensure all imagery and visual content aligns with the brand's stylish and aspirational aesthetic.
• •Speak with Confident Authority: Use language that reflects expertise in design and quality, reassuring customers of their investment.
• •Highlight the "Why": Continuously connect product features back to the core values of style, comfort, and self-expression.
• •Engage with Grace: Interact with the online community in a manner that is helpful, inspiring, and reinforces the brand's sophisticated yet approachable nature.

Social Perception

reputable New Zealand designer shoe brand known for its stylish, high-quality, and comfortable footwear. They are particularly well-regarded for their bridal shoe collections. Customers appreciate the unique designs that can be worn for special occasions and beyond. The brand is seen as an investment in lasting style and quality.

Copy Examples

• •Step into your story. Distinctive design, enduring comfort. Discover Chaos & Harmony.
• •More than just a shoe, it's a statement. Handcrafted to be noticed. Chaos & Harmony.
• •Your day, your way, in ultimate comfort and style. Explore the Chaos & Harmony Bridal Edit.
• •Inspired by life's beautiful contradictions. Crafted for the modern woman. This is Chaos & Harmony.
• •Elevate the everyday. Discover boots, heels, and flats designed to empower your unique style. Chaos & Harmony.