Brand Tone

Established & Traditional, Inspiring & Welcoming, Service-Oriented & Knowledgeable, Modern & Engaging, Promotional

Brand Values

• •Quality
• •Tradition & Heritage
• •Customer Experience
• •Home & Joy
• •Innovation (within tradition)

Best Practices

• •Embrace Heritage, Speak Modernly: Acknowledge the brand's rich history and commitment to quality, but use language that is accessible and relatable to today's consumer. Avoid overly archaic or stuffy phrasing unless specifically aiming for a niche nostalgic appeal.
• •Focus on 'Hygge' and Inspiration: Consistently weave in the feeling of warmth, comfort, and the joy of creating a beautiful home. Use descriptive language that evokes positive emotions and inspires customers.
• •Highlight Quality and Craftsmanship Subtly: Instead of just stating 'high quality,' explain *why* it's quality – mention materials, design heritage (e.g., Hadeland Glassverk), or the longevity of the products ('gifts that last generations').
• •Maintain a Welcoming and Helpful Voice: Whether it's website copy, social media captions, or customer service interactions, the tone should always be approachable, friendly, and eager to assist. This aligns with being 'din kjøkken og gavebutikk!' (your kitchen and gift shop!).
• •Adapt to the Platform, but Keep Core Values Intact: While the tone on TikTok can be more playful than a formal product description, the underlying values of quality, home, and joy should still resonate. Ensure that even humorous content aligns with the brand's overall identity and doesn't undermine its reputation for quality.

Social Perception

Respected & Iconic, Trusted for Quality (generally), Mixed Customer Service Experiences, Value Proposition Scrutiny, Adapting to Modern Retail

Copy Examples

• •Headline: Grace Your Table with Generations of Craftsmanship. Body: Discover the new [Product Line] at Christiania Glasmagasin – where timeless design meets everyday elegance. Create memories that last, starting today. Call to Action: Explore the Collection.
• •Headline: The Heart of Your Home, Beautifully Adorned. Body: From morning coffee to festive dinners, find everything you need to make your home a haven. Quality kitchenware and inspiring décor, curated for you since 1739. Call to Action: Shop Home Essentials.
• •Headline: Gifts That Tell a Story. Body: Looking for that perfect wedding or housewarming present? Choose a gift from Christiania Glasmagasin and give a piece of Norwegian tradition and enduring quality. Call to Action: Find a Gift to Cherish.
• •Headline (Social Media - more engaging): Cozy Evenings In? ✨ Body: We’ve got the perfect recipe: soft lighting from our new candle holders, your favorite warm drink in a classic Porsgrund mug, and the timeless comfort of home. What’s your essential for a hyggelig night? #ChristianiaGlasmagasin #HomeComforts #NorwegianDesign Call to Action: Discover Your Cozy Essentials.
• •Headline (Promotional with a touch of urgency): Member Exclusive: Elevate Your Everyday. Body: This week, CG Members enjoy [Discount]% off all [Brand/Category]! It’s our way of saying thank you for being part of our tradition. Not a member? Join today and unlock instant savings! Call to Action: Become a CG Member.