Tono de Marca

Professional & Respectful, Supportive & Community-Oriented, Educational & Engaging, Passionate & Enthusiastic, Approachable

Valores de Marca

• •Community Focus
• •Artist Support & Development
• •Quality & Originality
• •Accessibility & Education
• •Passion for the Creative Spirit
• •Inclusivity and Respect

Mejores Prácticas

• •Prioritize the Artist and Artwork: Always speak about the art and artists with respect and genuine appreciation. Let the quality and story of the artwork shine through.
• •Emphasize Community and Connection: Use inclusive language that invites participation and dialogue. Highlight the gallery's role in bringing artists and art lovers together.
• •Maintain a Professional yet Accessible Voice: Avoid overly academic or exclusionary jargon, but ensure all communications are well-crafted, grammatically correct, and convey expertise.
• •Be Authentic and Passionate: Let the genuine enthusiasm for art and the local art scene be evident in your wording. Share the "why" behind exhibitions and events.
• •Educate and Inform Clearly: When promoting classes, talks, or specific artworks, provide clear, concise, and helpful information that empowers the audience to learn and engage further. Ensure calls to action are straightforward.

Percepción Social

Respected Art Hub, Supportive of Local Artists, Welcoming & Serene Environment, Community Builder, Source of Quality Art and Gifts

Ejemplos de Copy

• •Exhibition Announcement (Professional, Engaging): Step into a world of evocative textures and compelling narratives. Cerulean Arts proudly presents '[Exhibition Title],' featuring new works by [Artist Name]. Join us for the opening reception on [Date] from [Time] and experience the vibrant dialogue between artist and medium. Artist talk to follow on [Date via Zoom/In-person]. Explore the collection: [Link]
• •Artist Spotlight (Supportive, Passionate): Meet [Artist Name], a visionary sculptor whose work breathes life into [Material]. At Cerulean Arts, we're honored to support artists like [Artist Name] who push creative boundaries and enrich our community. Discover their journey and available pieces on our website. [Link]
• •Call for Art Class (Approachable, Educational): Unleash your inner artist! Whether you're a curious beginner or looking to refine your skills, our [Class Name] workshop offers a supportive space to explore [Medium]. Learn from experienced local artist [Instructor Name] and connect with fellow creatives. Spaces are limited – enroll today! [Link]
• •About Us Snippet (Community-Oriented, Sincere): More than a gallery, Cerulean Arts is a community. Founded by artists for artists and art lovers, we believe in the power of creativity to connect and inspire. Discover local talent, find a unique piece to cherish, or explore your own artistic voice with us. [Link to About Us]
• •Social Media Post (Engaging, Appreciative): Art has the power to shift perspectives. [Image of artwork]. This stunning piece by [Artist Name] from our current exhibition, '[Exhibition Name],' invites contemplation and wonder. What does it evoke for you? Share your thoughts below! We're open [Days], [Hours]. #CeruleanArts #PhillyArt #ContemporaryArt #[ArtistName]