Brand Tone

Playful and Confident, Authentic and Direct, Friendly and Engaging, Enthusiastic and Passionate

Brand Values

• •Authenticity
• •Quality
• •Freedom/Boldness ("Libre")
• •Tastiness ("Sabrosa")
• •Customer Experience

Best Practices

• •Embrace the "Libre y Sabrosa" Spirit: Let this tagline guide the voice. Copy should feel liberating, bold, and always emphasize the deliciousness and joy of the food.
• •Use Authentic Mexican Culinary Language (Sparingly & Explained if Needed): Don't shy away from Spanish terms for dishes (Suadero, Cochinita Pibil), as it reinforces authenticity. Briefly explain for a broader audience if necessary, but maintain the cultural flavor.
• •Be Confidently Playful: The name "Cerdo Pelón" allows for a touch of humor and wit. The tone should be confident in the quality of the food but lighthearted in its delivery. Avoid arrogance, aim for cheeky charm.
• •Keep it Direct and Energetic: Use strong verbs and concise sentences. The copy should feel vibrant and exciting, mirroring the lively nature of Mexican street food culture.
• •Engage and Interact with Personality: When responding to comments or messages, maintain the friendly, slightly playful, and enthusiastic tone. Make customers feel like they're talking to a passionate friend, not a faceless corporation.

Social Perception

The brand appears to be perceived as a provider of authentic and high-quality Mexican street food in Chile. The name "Cerdo Pelón," while referring to a specific type of pig known in Mexican gastronomy, gives the restaurant a unique and memorable identity. Customers likely appreciate the combination of traditional flavors with an informal, modern dining experience. The active and friendly engagement on Instagram suggests a positive relationship with their followers and customers. The description "Alta cocina mexicana informal y callejera" successfully positions them as offering something more elevated than typical fast food, yet accessible and unpretentious.

Copy Examples

• •Instagram Post (Image of vibrant tacos): Tired of boring? So are we. Dive headfirst into real Mexican flavor. No regrets, only 'más, por favor!' 😉 #CerdoPelon #TacoTuesday #LibreYSabrosa
• •Website Homepage Banner: Cerdo Pelón: Seriously Authentic. Joyfully Mexican. This is 'street haute cuisine' – your taste buds will thank you.
• •Promotional Email Subject: 🔥 Hot News from Cerdo Pelón! Your Week Just Got Tastier. (Body snippet): Forget what you thought you knew about Mexican food. We're serving up tradition with a side of 'wow!' Come get your dose of 'Libre y Sabrosa'!
• •Facebook Ad (targeting foodies): Authentic Mexican street food, elevated. At Cerdo Pelón, we're all about bold flavors, fresh ingredients, and that 'mmmmm' moment. Find your new obsession. #MexicanFoodSantiago #CerdoPelonChile
• •Instagram Story (Quick poll): (Image: two popular dishes) Tough choice Tuesday! Pastor or Suadero? Vote for your Cerdo Pelón champion! 👇 #FoodieBattle #RealMexican