Brand Tone

empowering, informative, and accessible

Brand Values

• •Empowerment: Enabling individuals to take proactive control of their health and well-being.
• •Accessibility & Convenience: Providing easy-to-use health solutions that can be accessed from home, simplifying the process of health monitoring.
• •Prevention: Focusing on early detection and proactive health management rather than solely reactive treatment.
• •Knowledge & Clarity: Offering understandable, scientifically-backed information and personalized recommendations to help users make informed decisions.
• •Scientific Validity: Partnering with certified laboratories and basing products and information on scientific evidence.
• •Holistic Approach: Considering various aspects of health, from diagnostics to supplementation and lifestyle advice.

Best Practices

• •Consistently use 'you' and 'your' to directly address the customer, making the message personal and focused on their agency in managing their health.
• •Translate scientific concepts into simple, understandable language. Avoid jargon where possible or explain it clearly. The goal is to educate and inform, not overwhelm.
• •Explain what the customer will gain from the test or product (e.g., 'understand your body,' 'reclaim your well-being,' 'optimize your energy') rather than just listing test parameters.
• •Acknowledge that health can be a sensitive topic. Use encouraging language that positions Cerascreen as a helpful guide.
• •Encourage proactive steps and informed decisions. Provide clear calls to action without resorting to fear-based messaging. Highlight solutions and positive outcomes.

Social Perception

an innovative and convenient solution for individuals looking to gain insights into their health status without the immediate need for a doctor's visit for specific biomarker tests.

Copy Examples

• •Headline: Tired of Guessing? Understand Your Body. Body: Unlock clear insights into your well-being from the comfort of home. Our easy-to-use Vitamin B12 Test helps you identify deficiencies so you can take targeted action. Know your levels, own your health.
• •Headline: Your Health, Simplified. Body: No waiting rooms, no complicated appointments. Cerascreen delivers reliable health testing and personalized recommendations directly to you. Order your Food Reaction Test today and start your journey to feeling your best.
• •Headline: Proactive Prevention Starts Here. Body: Don't wait for symptoms to take charge. Our comprehensive health checks empower you to understand your body's needs and optimize your vitality. Easy sampling, lab-certified results, actionable advice.
• •Headline: Feeling Fatigued? Your Energy Levels Could Be a Clue. Body: Uncover the reasons behind persistent tiredness with our Iron Deficiency Test. Simple, discreet, and designed for your life. Get the answers you need to boost your energy and reclaim your day.
• •Headline: Expert Health Insights, At Your Fingertips. Body: Cerascreen combines certified lab analysis with easy-to-understand reports, helping you make informed decisions about your diet and lifestyle. Take the first step towards personalized wellness today.