Brand Tone

Passionate & Enthusiastic, Knowledgeable & Technical, Community-Focused & Collaborative, Friendly & Approachable (Mom and Pop Shop), Innovative & Custom-Oriented

Brand Values

• •Passion for Arcades
• •Quality & Reliability
• •Customer Support & Understanding Products
• •Contribution & Community
• •Collaboration
• •Value/Cost
• •Innovation

Best Practices

• •Speak from Passion: Let genuine enthusiasm for arcade gaming shine through. Use language that reflects excitement and a deep understanding of the culture (e.g., "light up your fight," "battle-tested").
• •Be the Expert, Share the Knowledge: Confidently provide technical details, explanations, and advice. Offer educational content (blog posts, videos, detailed product descriptions) that empowers customers.
• •Foster Community Spirit: Address your audience as fellow enthusiasts. Encourage sharing, ask questions, and use inclusive language ("we," "us," "our community"). Highlight customer projects and engage in community events.
• •Maintain a Helpful & Approachable Persona: Even when discussing technical products, keep the language accessible. Reinforce the "Mom and Pop" feel by being friendly, open to questions, and emphasizing customer support.
• •Showcase Innovation & Customization: Regularly highlight unique products, custom builds, and the possibilities your parts offer. Emphasize how customers can create something truly their own.

Social Perception

Positive Reputation, Go-To for Customization, Knowledgeable Resource, Concerns about Responsiveness (for some), Long-standing Community Member

Copy Examples

• •Headline: Light Up Your Fight! ✨ Kaimana LEDS - Your Vision, Our Tech. Body: Stop dreaming about the perfect arcade setup and build it! Our Paradise Kaimana Mini LED Driver & PCB kits are here to bring your custom fight stick to life. Easy to install, endlessly customizable. Join the community of builders who choose Paradise for innovation and quality. What will you create? #ArcadeDIY #KaimanaLED #FightStick #[ParadiseArcadeShop]
• •Headline: The Heart of Your Arcade Beats Here. 🕹️ Body: From classic Sanwa joysticks to our exclusive custom-engineered parts, Paradise Arcade Shop is your trusted partner in building, restoring, or upgrading your ultimate gaming experience. We're not just sellers, we're builders and players, just like you. Got a question? Our experts are ready to help! #ArcadeParts #RetroGaming #DIYArcade #GamingCommunity
• •Headline: Your Build Deserves the Best: Introducing the MPress V2! Body: Engineered for precision, built for battle. The MPress V2 fighting case offers unparalleled customization and a sleek, durable design. See why top players and enthusiasts are making the switch. We pour our passion into every product because we live and breathe arcade. #MPress #FightStick #FGC #CustomArcade
• •Headline: Tech Talk Thursday: Understanding Actuators! 🛠️ Body: Ever wondered how different actuators impact your joystick's feel and performance? Dive into our latest blog post (or watch our new YouTube video!) where Bryan breaks down the tech. At Paradise, we believe understanding your parts is key to perfecting your play. #ArcadeTech #JoystickMods #LearnWithParadise #CommunitySupport
• •Headline: More Than a Shop – It's a Paradise for Arcade Lovers. ❤️ Body: It started with a love for Galaga and grew into a family passion for bringing the best arcade parts to our community. We test, we innovate, and we support your projects every step of the way. Thank you for being part of the Paradise Arcade Shop family! Share your latest build with us! #MomAndPopShop #ArcadeLove #GamingPassion