Brand Tone

Authoritative & Expert-Backed, Aspirational & Performance-Oriented, Premium & Quality-Focused, Direct & Benefit-Driven

Brand Values

• •Longevity & Health
• •Quality & Purity
• •Performance & Vitality
• •Science & Efficacy
• •Empowerment
• •Seeking Premium Solutions
• •Trust in Endorsements

Best Practices

• •Anchor to 'Centian' Philosophy: Always tie messaging back to the core concept of becoming a 'Centian' – someone empowered by health to live beyond a century.
• •Prioritize Expert Validation: Consistently leverage the 'doctor-backed' angle and scientific reasoning in product descriptions, ads, and content to maintain an authoritative and trustworthy tone.
• •Emphasize Premium Quality: Use descriptive language that highlights the superior ingredients, careful processing ('cold-pressed,' 'small batches'), and protective packaging in all communications.
• •Focus on Tangible Benefits: Clearly articulate the health and performance benefits (e.g., 'reduce inflammation,' 'sharper cognition,' 'stronger heart health') rather than just features.
• •Use strong and evocative language that speaks to an elite audience that wants to optimize their health and wellbeing.

Social Perception

A premium brand that is credible, science-backed, and focused on empowering individuals to achieve optimal health, longevity and performance.

Copy Examples

• •Fuel for a Century of Longevity, Health & Performance
• •Crafted in small batches from the finest, antioxidant-rich olives, each drop is a potent dose of vitality, designed to help you perform at your peak, today and for decades to come. #Longevity #Health #Performance #EVOO #Centian
• •Doctor-Backed
• •We're not just selling olive oil; we're empowering your journey to a century of well-being.
• •Engineered to support your body