Brand Tone

Enthusiast-focused, Passionate, Performance-Oriented, Authoritative, Knowledgeable, Approachable, Community-Engaged, Rugged/Tough

Brand Values

• •Innovation and Technology
• •Quality
• •Performance
• •Authenticity/Realism
• •Legacy and Continuation
• •Community

Best Practices

• •Know Your Audience – Speak Their Language: Use terminology and address pain points/desires relevant to RC enthusiasts (e.g., "brushless power," "scale realism," "bash-ready," "hop-ups"). Avoid overly simplistic or overly technical jargon where inappropriate.
• •Highlight Performance and Durability: Consistently weave in words and phrases that speak to the toughness, power, and capability of the vehicles. Use action verbs and vivid descriptions.
• •Emphasize Authenticity and Detail (especially for licensed models): When discussing licensed replicas, focus on the accuracy, scale details, and the pride of owning an officially endorsed product. Mention collaborations with real automotive brands.
• •Show, Don't Just Tell, Your Passion: Let the enthusiasm for the RC hobby shine through. Use an energetic and engaging tone. Share the excitement of new releases or the capabilities of the vehicles.
• •Be an Active Part of the Community: When engaging on social media or forums, maintain a helpful, knowledgeable, and approachable tone. Acknowledge user-generated content and feedback where appropriate to reinforce community values.

Social Perception

Positive for Key Models, Improving Reputation, Enthusiast Brand, Valued for Scale Realism and Toughness, Some Mixed Perceptions on Older/Budget Models

Copy Examples

• •Headline: Unleash the Beast. The CEN Racing [Model Name]. Body: Engineered for domination. Packed with innovative tech and built tough for wherever the adventure takes you. Scale realism meets raw power. Are you ready? #CENRacing #RCBeast #PerformanceRC
• •Headline: Precision. Power. Passion. The M-SPORT Ford Puma Rally 1 by CEN Racing. Body: Experience the thrill of WRC in 1/8 scale. Officially licensed, meticulously detailed, and race-ready. This isn't just an RC car; it's a statement. #CENRally #MSport #FordPuma #ScaleRealism #RCRacing
• •Headline: Built Ford Tough. Reimagined by CEN Racing. Body: Our officially licensed Ford F-450/F-250 series. Scale details that turn heads, and the rugged performance you demand. Haul, crawl, or conquer – the choice is yours. #CENFord #RCTruck #ScaleTruck #BuiltTough #RCAdventure
• •Headline: More Than a Hobby. It's a Legacy. CEN Racing. Body: For over 15 years, we've been pushing the boundaries of RC innovation. Now, with a renewed focus on quality and performance, the legacy continues. Join the CEN Racing family. #CENLegacy #RCInnovation #QualityRC #RCCommunity
• •Headline: Don't Just Drive It. Own The Terrain. CEN Racing [Truck Model]. Body: Mud, rocks, trails – whatever your playground, our [Truck Model] is ready to perform. Durability you can trust, power that excites. Get yours and get out there! #CENOffroad #RCTough #AdventureReady #RCPower