Brand Tone

Professional, reassuring, and educational. Communicates with authority and clinical precision, yet is accessible and comforting. Sophisticated and expert-driven, inspiring confidence and trust. Blends scientific terminology with benefit-oriented language.

Brand Values

• •Medical Expertise and Professionalism
• •Safety and Trust
• •Natural and Harmonious Results
• •Education and Transparency
• •Innovation and Technology

Best Practices

• •Always frame the communication from a medical and scientific standpoint. Use phrases like "medically supervised," "clinically proven," and "led by Dr. Eliana Posse" to reinforce authority.
• •Consistently use words like "natural," "harmony," "subtle," and "enhancement" instead of "transformation" or "change." This aligns with the brand's core value of respecting the patient's unique features.
• •Structure content to be informative first and promotional second. Explain the "how" and "why" behind a treatment before presenting the call to action. This builds trust and positions the brand as a credible resource.
• •The language should be calm, clear, and confident. Avoid hyperbole, excessive exclamation points, or overly casual slang. The goal is to make the client feel safe and understood.
• •Connect every treatment and outcome to the ultimate benefit of improved self-esteem and well-being. This links the clinical procedure to a powerful emotional outcome, making the brand message more resonant.

Social Perception

Perceived as a premium, reliable, and serious medical aesthetics clinic. Highly valued for Dr. Posse's expertise and quality results. Positions itself as a leader through high-quality, educational content, indicating a high degree of patient satisfaction.

Copy Examples

• •Redefine contours and restore harmony to your features. Hyaluronic acid is more than just a filler; it is a medical tool for enhancing your natural beauty with precision and safety. Under expert hands, we achieve results that rejuvenate without altering your essence. Schedule a professional consultation to discover the art of subtle and elegant results. #MedicalAesthetics #HyaluronicAcid #NaturalBeauty #DrElianaPosse #CemeiEstetica
• •The Science of Youthful Skin. Time leaves its mark, but science offers solutions. At Cemei Estética, we combine advanced technology with deep medical knowledge to offer personalized anti-aging treatments. From neuromodulators to biostimulators, our focus is on safe procedures and natural results that allow you to look good and feel even better. Learn what medical aesthetics can do for you. [Link to a blog post about anti-aging treatments]
• •Science and Art in the Care of Your Skin. Medically-driven aesthetic treatments for results that are both beautiful and natural.
• •A Commitment to Your Well-being and Beauty. Dear [Client Name], Thank you for your continued trust in Cemei Estética. Our commitment is, and always will be, to offer you the highest standards in medical aesthetic care. We are constantly integrating the latest innovations to ensure your results are not only effective but also safe and harmonious. We invite you to explore our new [mention new treatment/technology] designed to enhance your natural beauty. Your safety and satisfaction are our priority.
• •Everything You Need to Know About Collagen Biostimulators | Dr. Eliana Posse. What are biostimulators? How do they work? In this video, Dr. Eliana Posse provides a detailed, science-based explanation of one of the most effective treatments for skin firming. Discover how we can stimulate your body's natural collagen production for long-lasting, natural results. #Collagen #MedicalEducation #Skincare