Brand Tone

personal, warm, and traditional

Brand Values

• •Heritage and Tradition
• •Quality Craftsmanship
• •Personalized Customer Service
• •Trust and Reliability
• •Community

Best Practices

• •Always Write from a Personal Perspective: Use "we" and "our" to reinforce the family-run identity. Avoid corporate jargon and speak directly to the customer as an individual.
• •Incorporate Storytelling and Heritage: Don't just sell a product; sell its history. Briefly explain the meaning behind Celtic symbols like the Trinity Knot, Claddagh, or Tree of Life in product descriptions and social media posts.
• •Prioritize Warm and Gracious Language: Use words like "thank you," "kindly," and "we appreciate" in all communications, from ad copy to customer service responses. This reinforces the brand's value of personalized care.
• •Maintain a Consistent Visual and Textual Theme: Pair the warm, traditional copy with high-quality, authentic-looking images of the products. The visual and written language should work together to evoke a sense of heritage and craftsmanship.
• •Engage with Your Community Authentically: When responding to comments or questions, be genuinely helpful and personal. Address people by name when possible and show that there are real people behind the brand who are passionate about what they do.

Social Perception

The public perception of Celtic Collection Ltd, within its niche, was overwhelmingly positive. It was viewed as a trustworthy and personable small business that provided beautiful, high-quality products. The lack of a major online presence beyond Facebook suggests it was likely a passion-driven project with a loyal but limited following, rather than a large-scale commercial enterprise. Customers perceived it as a reliable source for authentic Celtic jewelry, backed by the charm and assurance of dealing directly with the family who ran it.

Copy Examples

• •Feel the echo of ancient traditions with our Sterling Silver Claddagh Ring. Each piece is more than just jewelry; it's a story of love, loyalty, and friendship waiting to be worn. Crafted with care, just for you. ✨ #CelticHeritage #CladdaghRing #FamilyTradition
• •Timeless Celtic Treasures, Delivered from Our Family to Yours.
• •Discover the enduring symbol of connection with our handcrafted Trinity Knot pendant. Forged in lustrous sterling silver, this piece represents the eternal flow of life, love, and faith. A meaningful gift for a loved one or a special treasure for yourself, it carries with it the spirit of the Celts. Arrives carefully packaged from our small workshop in the heart of the UK.
• •A hello from our little corner of the world! We've just added a few carefully selected pieces to our collection that we thought you'd love. As always, thank you for supporting our small family business and keeping the Celtic spirit alive.
• •To celebrate the start of spring, we're offering complimentary shipping on all orders this week. It’s our little way of saying thank you for being part of our wonderful community. Find your perfect piece and let us send it on its way to you.