Brand Tone

Professional & Authoritative, Empowering & Inclusive, Direct & Sales-Oriented, Accessible & Community-Focused

Brand Values

• •Quality and Authenticity
• •Innovation & Research
• •Customer Satisfaction & Support
• •Global Reach
• •Safety & Efficacy
• •Beauty in Diversity & Self-Expression

Best Practices

• •Balance Professionalism with Empowerment: While highlighting the "medical-grade" or "advanced" nature of products, always bring the message back to empowering the user's individual beauty journey and self-expression, aligning with the "About Us" mission.
• •Emphasize Authenticity and Quality Consistently: Every piece of copy, from product descriptions to ads, should reiterate the commitment to genuine, high-quality Korean products. This builds trust, especially given the nature of the items sold.
• •Maintain Clarity on Recommended Use While Acknowledging User Base: While social perception indicates a strong DIY user base, official brand messaging should consistently include disclaimers or recommendations for professional consultation/use for certain products, as stated in their FAQ, to manage liability and promote safety. However, the empowering language can still appeal to those seeking to take control of their aesthetic choices.
• •Showcase Global Trust and Reliability: Leverage the "supplying to 60 countries," "worldwide shipping," and positive customer reviews about fast delivery and service to build a reputation of a reliable global partner.
• •Be Transparent and Informative: Provide clear, detailed product information. Given the types of products, transparency about what they are, their origin (Korean), and key benefits is crucial for an educated customer base. The blog is a good platform for this.

Social Perception

Positive for Product Quality and Shipping, Trusted Supplier for Aesthetic Products, DIY Aesthetics Association, Concerns about Professional Use vs. DIY, Emerging Brand Awareness

Copy Examples

• •Unlock Your Radiance: Premium Korean Aesthetics, Delivered Globally. At Celmade, we believe in the science of beauty and the power of self-expression. Discover our curated collection of authentic, high-quality Korean aesthetic solutions, trusted by those who value innovation and results. Your journey to extraordinary starts here.
• •The Art of Enhancement, The Science of Skincare. Celmade provides a total solution for advanced aesthetic and beauty needs. From innovative skin boosters to renowned dermal fillers, each product is backed by research and a commitment to quality. Explore products designed to celebrate your unique beauty.
• •Global Beauty, Authentically Sourced. Expertly Delivered. Experience the best of Korean aesthetics with Celmade. We partner with leading research institutes to bring you safe, effective, and genuine products. With worldwide shipping and 24/7 support, your beauty goals are within reach.
• •Celmade: Your Partner in Personalized Beauty. We're more than a store; we're your dedicated source for exploring the world of advanced aesthetics. Our mission is to provide high-quality, authentic Korean beauty solutions that empower you to express your individuality with confidence.
• •Discover the Celmade Difference: Quality, Innovation, and You. Why choose Celmade? Because we stand for authentic Korean aesthetic products, continuous innovation, and a belief in the diverse beauty of every individual. Fast shipping, real results, and a world of beauty await.