Brand Tone

Scientific/Technical, Benefit-Oriented, Aspirational, Reassuring (superficially)

Brand Values

• •Innovation/Technology
• •Results-Driven
• •Self-Care/Empowerment
• •Simplicity (in routine)

Best Practices

• •Develop a Comprehensive Brand Style Guide
• •Understand Your Target Audience Deeply
• •Train All Content Creators
• •Be Consistent Across All Channels
• •Review and Audit Content Regularly

Social Perception

Highly Negative/Scam Accusation, Low Visibility/Awareness (for the beauty devices), Confusion, General Skepticism towards the product category

Copy Examples

• •Reveal Your Radiance: The Science of a Youthful Glow, Unlocked. Tired of complex routines and empty promises? Celestaglow™ combines cutting-edge EMS and microcurrent technology to visibly sculpt, tighten, and rejuvenate. Experience the dermatologist-inspired difference. Your journey to luminous skin starts now.
• •Celestaglow™: Intelligent Skincare. Visible Results. Why just dream of flawless skin? Our Glow Sculpting Microcurrent Device empowers you to achieve a firmer neck, defined jawline, and a vibrant complexion from the comfort of home. Unlock your skin's true potential with Celestaglow.
• •Age Gracefully? We Say Glow Powerfully. Introducing the Celestaglow™ EMS Neck & Face Sculptor. This innovative device delivers targeted energy to help diminish fine lines, boost collagen, and restore your skin's natural elasticity. Embrace a more youthful, confident you.
• •The Future of At-Home Beauty: Non-Invasive, All-in-One. Simplify your skincare without compromising on results. Our Celestaglow Serum, packed with Niacinamide, Retinol, and Hyaluronic Acid, works synergistically with our sculpting devices to hydrate, brighten, and repair. Effortless beauty, exceptional results.
• •Unlock Your Skin's Brilliance with Celestaglow™. Discover the secret to a lasting youthful glow. Our advanced EMS and microcurrent devices are engineered to lift, firm, and revitalize your skin. Feel the science, see the glow.