Brand Tone

Supportive and Empathetic, Educational and Informative, Professional and Trustworthy, Positive and Encouraging, Community-Oriented

Brand Values

• •Health and Wellness
• •Quality and Efficacy
• •Scientific Backing
• •Patient Support
• •Trust and Reliability
• •Empowerment

Best Practices

• •Understand Your Audience Deeply: Always write with the bariatric patient's perspective, challenges, and triumphs in mind. Use language that resonates with their experiences and avoids overly technical jargon where simpler, supportive terms suffice.
• •Prioritize Empathy and Support: Frame messages in a way that shows understanding and offers genuine support. Acknowledge the significance of their health journey.
• •Balance Professionalism with Approachability: While highlighting scientific backing and product quality is crucial, maintain an approachable and encouraging tone. Avoid sounding clinical or detached.
• •Educate, Don't Just Sell: Provide valuable information that empowers patients to make informed decisions about their health. Content should offer solutions and understanding, with products being a natural part of that solution.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and any other customer communication is aligned. Develop clear brand voice guidelines for anyone creating content.

Social Perception

Specialized Provider, Necessary Support, Knowledgeable Resource, Community Focused (within the niche)

Copy Examples

• •Your Journey, Supported. Specialized bariatric vitamins to help you thrive after surgery. Discover the Celebrate difference.
• •Our [Product Name] is expertly formulated by bariatric specialists to ensure optimal absorption and meet your unique nutritional needs post-surgery. Trust in science, invest in your health.
• •Navigating nutrition after bariatric surgery can feel overwhelming, but you're not alone. Our community is here to share tips, recipes, and support. What's your go-to healthy snack this week? #CelebrateHealth #BariatricSupportSlovakia
• •5 Common Nutrient Deficiencies After Bariatric Surgery (And How We Can Help You Prevent Them).
• •Nourish Your New Beginning: A Special Offer on Your Essential Bariatric Vitamins.