Brand Tone

Supportive & Empathetic, Informative & Authoritative, Positive & Encouraging, Reliable & Trustworthy

Brand Values

• •Patient-Centricity
• •Quality & Efficacy
• •Scientific Backing
• •Variety & Palatability
• •Support & Community
• •Integrity & Trust

Best Practices

• •Always Prioritize the Patient's Perspective: Use "you" and "your journey" to make the communication personal and empathetic. Address their specific needs, concerns, and aspirations post-bariatric surgery.
• •Maintain a Supportive and Encouraging Voice: Frame messages positively. Focus on the benefits of the vitamins in achieving a healthier, more vibrant life. Use words like "thrive," "celebrate," "support," and "journey."
• •Be Informative but Accessible: While referencing scientific backing (like ASMBS guidelines) is crucial for credibility, explain concepts in clear, easy-to-understand language. Avoid overly technical jargon where possible, or explain it simply.
• •Highlight Quality and Trustworthiness: Consistently mention the high-quality ingredients, specialized formulations, and the brand's commitment to patient success to reinforce reliability.
• •Ensure Consistency Across All Channels: Whether it's a website product description, a social media post, or an email newsletter, the tone should remain consistent – supportive, informative, positive, and trustworthy. Develop a brand voice guide if one doesn't already exist.

Social Perception

Specialized & Necessary, High Quality & Effective, Trustworthy Resource, Understanding of Patient Needs

Copy Examples

• •Headline: Your Bariatric Journey, Supported Every Step. Body: Life after weight loss surgery is a celebration! Ensure your body gets the vital nutrients it needs with Celebrate Vitamins. Specially formulated for you, delicious, and easy to digest. Call to Action: Discover Your Perfect Formula Today!
• •Headline: Taste the Goodness. Feel the Difference. Body: Tired of chalky, unpleasant bariatric vitamins? Celebrate offers a wide range of delicious chewables, soft chews, and drink mixes you'll actually look forward to taking. Because your health routine should be a joy, not a chore. Call to Action: Explore Our Flavors!
• •Headline: ASMBS Guideline Compliant. Patient Approved. Body: Trust your post-surgery nutrition to the experts. Celebrate Vitamins are scientifically formulated to meet ASMBS guidelines, ensuring you get the optimal support for your new life. Join thousands of thriving patients! Call to Action: Learn More About Our Science!
• •Headline: Gentle on Your System, Powerful for Your Health. Body: We understand the sensitivities of a post-bariatric digestive system. Our vitamins are designed for maximum absorption without discomfort, helping you stay energized and healthy as you embrace your transformation. Call to Action: Shop Gentle Formulations!
• •Headline: Don't Just Recover, Celebrate Your New Life! Body: Your commitment to health deserves the best support. Celebrate Vitamins provides the targeted nutrition you need to thrive after weight loss surgery, helping you feel your best every single day. Call to Action: Start Celebrating Your Health!