Brand Tone

Supportive, Empathetic, Informative, Expert, Positive, Encouraging, Accessible, and Friendly.

Brand Values

• •Patient-Centricity
• •Quality & Efficacy
• •Variety & Choice
• •Support & Community
• •Trust & Reliability

Best Practices

• •Always Prioritize the Patient's Perspective: Use "you" and "your journey." Address their specific concerns, challenges, and triumphs with empathy and understanding.
• •Maintain a Supportive and Encouraging Voice: Frame messages positively. Focus on the benefits of the products in achieving health goals and celebrating life post-surgery.
• •Educate and Inform Clearly: Explain the "why" behind the formulations (e.g., "designed for optimal absorption," "meets ASMBS guidelines") without being overly technical. Make information accessible.
• •Highlight Taste and Convenience (where applicable): Acknowledge that adherence can be a challenge; emphasize how product features like good taste or varied forms make it easier.
• •Foster a Sense of Community and Trust: Use inclusive language. Share testimonials (with permission) and create content that encourages interaction and shared experiences. Position the brand as a knowledgeable and reliable partner.

Social Perception

Trusted Resource, Effective Products, Good Taste/Palatability (for many), Specialized & Necessary, Responsive (Customer Service).

Copy Examples

• •Headline: Your Bariatric Journey, Supported Every Step. Our Vitamins, Your Victory. Body: Life after weight loss surgery is a celebration of new beginnings. Ensure your body gets the targeted nutrition it needs with Celebrate Vitamins – expertly formulated for you. #BariatricLife #CelebrateHealth
• •Headline: Taste the Goodness. Feel the Difference. Body: Sticking to your vitamin regimen is easier when you love the taste! Our delicious chewables and soft chews are packed with essential nutrients, making your path to health enjoyable. Find your favorite flavor today! #BariatricVitamins #HealthyHabits
• •Headline: ASMBS Guideline Compliant. Patient Approved. Body: Trust in science, celebrate your results. Our bariatric supplements are developed to meet ASMBS guidelines, ensuring you receive the right nutrients in forms your body can absorb. Your health is our priority. #CelebrateVitaminsAT #PostOpNutrition
• •Headline: More Than Just Vitamins – It’s Your Daily Dose of Confidence. Body: We understand the unique needs of the bariatric community. That’s why we offer a diverse range of products, from multivitamins to calcium and iron, all designed for optimal absorption and your peace of mind. #WLSCommunity #NutritionGoals
• •Headline: Questions About Post-Surgery Nutrition? We're Here to Help! Body: Navigating your nutritional needs after bariatric surgery can be overwhelming. Our expert team and comprehensive resources are here to support you. Explore our blog or contact us for guidance. Let's celebrate your journey to a healthier you! #BariatricSupport #CelebrateAT