Brand Tone

Professional & Approachable, Results-Oriented & Value-Driven, Innovative & Tech-Driven, Community-Focused & Supportive, Confident & Credible

Brand Values

• •Quality
• •Affordability & Accessibility
• •Customer Satisfaction & Partnership
• •Storytelling & Brand Humanization
• •Innovation
• •Community Support
• •Value Creation

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., for Chezy: Professional, Approachable, Innovative, Supportive, Value-Driven) and provide "do's and don'ts" for language and style for each trait.
• •Know Your Audience: Understand who you're talking to (for Chezy: small businesses, non-profits, marketing managers at larger companies) and tailor the tone to resonate with their needs and aspirations while staying true to your core voice.
• •Prioritize Clarity and Value: Always aim to communicate your message clearly and highlight the value you provide. For Chezy, this means emphasizing quality, affordability, and results.
• •Use "We" and "You" Effectively: Foster a sense of partnership and direct address. "We" statements can highlight company values and expertise, while "you" statements can focus on client benefits and solutions. Chezy’s client testimonials suggest a friendly, collaborative approach.
• •Maintain Consistency Across All Channels: Ensure that the tone of voice used on the website, social media, email communications, and sales materials is aligned. Regular content audits can help maintain this consistency.

Social Perception

Highly Regarded, Reliable & Trustworthy, Community Contributor, Effective & Results-Driven

Copy Examples

• •Headline: "Big Brand Video Quality. Small Business Budget. That's Chezy." Body: "Stop dreaming about impactful video marketing and start doing it. At Chezy, we deliver stunning, results-driven video content that tells your unique story, without the enterprise price tag. Let's make magic happen for your brand."
• •Social Media Post: "Your story deserves to be told beautifully. We partner with businesses and non-profits of all sizes to create compelling video content that connects, engages, and inspires. Ready to elevate your brand's voice? #ChezyVideo #BrandStorytelling #AffordableVideo"
• •Website About Us Snippet: "Founded on the belief that every organization has a powerful story, Chezy Video Co. is your dedicated partner in video production. From Fargo to Nashville and beyond, our tech-driven, friendly approach delivers exceptional quality and unbeatable value. We're not just a vendor; we're an extension of your team."
• •Email Subject Line: "Unlock Your Brand's Potential with Affordable, High-Impact Video by Chezy" Email Body Snippet: "Tired of video production quotes that break the bank? Chezy offers a smarter way. We specialize in creating a library of high-quality video content—from compelling testimonials to engaging social clips—all designed to maximize your impact and respect your budget. Discover the Chezy difference."
• •Promotional Offer: "Your Mission, Magnified. Chezy Cares offers special video production rates for non-profits. Let us help you share your impact and reach more hearts. Contact us to learn how we can support your cause. #ChezyCares #VideoForGood #NonProfitMarketing"