Brand Tone

Friendly, Passionate, and Whimsical.

Brand Values

• •Handmade Craftsmanship
• •Creativity and Passion
• •Authenticity and Personal Connection
• •Community Focus
• •Joy and Playfulness

Best Practices

• •Always Write in the First Person: Use "I" and "my" to maintain the personal, founder-led voice. This reinforces that customers are buying from a real person, not a faceless company.
• •Incorporate Emojis and Questions: Use emojis (✨, 💖, 😊, 👋) to add warmth and personality. End posts with questions to actively encourage comments and conversation, strengthening the community feel.
• •Tell the Story Behind the Products: Don’t just sell an earring; sell the inspiration. Share what sparked a new design, the process behind making it, or why you chose a particular color palette. This deepens the brand's value beyond the physical product.
• •Highlight "Handmade" and "Local": Consistently use keywords like "handmade," "handcrafted," "Queensland," and "small business." This appeals to customers seeking unique, locally-sourced products and builds on your core values.
• •Maintain a Positive and Enthusiastic Tone: Your language should always be upbeat, passionate, and appreciative. Whether announcing a sale or sharing a new product, the copy should reflect the joy and love that goes into the craft.

Social Perception

The public perception of CeeWee Designs, based on social media interactions, is overwhelmingly positive and supportive. Customers perceive the brand as a trusted, high-quality local artisan. Comments frequently include words like "gorgeous," "love," and "amazing." The personal interaction with the founder is highly valued, making customers feel connected to the brand and its story. There is a strong sense of a loyal customer base that actively engages with content and promotes the brand through user-generated content like "customer selfies." The brand is seen as a go-to for unique, fun, and well-made accessories within its local community.

Copy Examples

• •Spotted: the perfect weekend accessory! ✨ Our new 'Sunny Day' collection has just dropped on the site. Each pair is handmade with love and a little bit of sunshine right here in my Queensland studio. Which one is calling your name? Let me know below! 💖 #CeeWeeDesigns #HandmadeJewellery #PolymerClayEarrings
• •Hello, Rockhampton! 👋 Come say hi! I'll be at the [Market Name] this Saturday with a suitcase full of colorful, handmade goodies. From bold dangles to sweet and simple studs, there's a little piece of joy waiting for you. Can't wait to see your lovely faces! 😊 #ShopLocalCQ #HandmadeMarket
• •More than just jewelry, CeeWee Designs is my creative happy place. It all started with a block of clay during naptime and has blossomed into this wonderful community. I hope you love wearing these creations as much as I adore making them for you.
• •A little treat just for you! ✨ As a thank you for being part of the CeeWee family, here’s a 15% discount on your next order. Perfect for grabbing that pair of earrings you’ve been eyeing! Thanks for supporting my handmade dream. Happy shopping! - Courtney 💕
• •It's a slab-ulous day in the studio! 😉 Working on a fresh batch of our bestselling Confetti Hearts. So much color, so much fun! Can’t wait to show you the finished pieces. #WorkInProgress #PolymerClayArtist