Brand Tone

Encouraging, fashion-forward, friendly, and relatable without being exclusive or overly formal.

Brand Values

• •Accessibility
• •Fashion-forwardness
• •Customer Service
• •Inclusivity
• •Encouragement

Best Practices

• •Know Your Audience: Tailor the language, cultural references, and level of formality to resonate with Ceemz's target demographic (likely young, fashion-conscious women).
• •Encourage interaction, use user-generated content.
• •Maintain a friendly, relatable persona that aligns with the 'everyone can enjoy the beauty of fashion' philosophy.
• •Ensure everyone writing for the brand is aligned on the brand voice and values.
• •Actively seek and respond to customer reviews to build trust and social proof.

Social Perception

A fashion-forward brand accessible to everyone, with an emphasis on customer service and fast shipping. Potential customers may be cautious due to being an online-only fast fashion brand, so it's important to showcase social proof (reviews, user-generated content).

Copy Examples

• •Contact us with any questions and we'll get back to you ASAP.
• •Fast and free shipping!
• •Customer Service: We're here to help you look and feel your best.
• •Discover the latest trends and express your unique style.
• •Everyone can enjoy the beauty of fashion.