Brand Tone

warm, welcoming, curated, and community-minded. Also conscious and thoughtful, discerning and appreciative

Brand Values

• •Quality and Style
• •Local Support
• •Sustainability and Ethical Sourcing
• •Family and Home
• •Community Engagement
• •Creating Welcoming Spaces

Best Practices

• •Embrace Warmth and Welcome: Start communications with inviting language. Use phrases that make the customer feel like a valued part of the Cedar and Sage family (e.g., "We're so glad you're here," "Welcome to our space").
• •Highlight Curation and Quality: Emphasize the "handpicked," "carefully selected," and "best of" aspects of the products to convey discernment and a commitment to excellence.
• •Showcase Local and Ethical Values: Regularly mention the support for local and Australian makers, and the commitment to sustainable and ethical sourcing in product descriptions, social media posts, and "about us" sections. This reinforces brand integrity.
• •Tell the Story: Share the "why" behind the brand – the family connection, the passion for beautiful homes, and the joy of good company. This creates an emotional connection beyond just the products.
• •Maintain a Consistent Visual Identity: Ensure that all online and offline materials (website, any social media, in-store signage) use a cohesive visual style (colors, fonts, imagery) that reflects the brand's warm, stylish, and natural aesthetic.

Social Perception

a charming local business offering high-quality, curated homewares and gifts. It's seen as a destination for unique items, with a positive reputation within the local business community. The connection to "The Block" has brought recent positive attention and reinforced its image as a purveyor of desirable goods. Their commitment to local and sustainable products likely resonates well with a conscious consumer base.

Copy Examples

• •Discover the heart of Daylesford in your home. Our curated collection of locally sourced and ethically made treasures brings warmth and style to every corner. #CedarAndSageHome #DaylesfordStyle
• •From our family table to yours. Cedar and Sage Daylesford offers a handpicked selection of gourmet pantry delights and unique gifts that tell a story of Australian craftsmanship. #SupportLocalAustralia #GourmetLiving
• •Elegance, ethically sourced. Explore our beautiful homewares, knowing each piece is chosen with a commitment to sustainability and quality. Make your home a sanctuary with Cedar and Sage. #SustainableStyle #ConsciousLiving
• •That perfect gift? It’s waiting at Cedar and Sage. Unique, charming, and thoughtfully curated – find something special for every occasion. Visit us in-store or online! #DaylesfordGifts #CuratedCharm
• •Welcoming the beauty of Australian design into your life. At Cedar and Sage Daylesford, we celebrate local artisans and the stories they tell through their creations. #AustralianMade #HomeDecorLove