Brand Tone

Spiritual, Evocative, Passionate, Refined/Elegant, Inspirational

Brand Values

• •Spirituality & Faith
• •Emotional Connection
• •Artistic Excellence & Quality
• •Heritage & Tradition
• •Capturing Light & Beauty
• •Customer Satisfaction

Best Practices

• •Emphasize Spirituality and Emotion: Consistently use words that evoke a sense of the sacred, soulful, profound, and emotional connection (e.g., "illuminate," "sacred essence," "profound emotions," "spiritual journey," "touch the soul").
• •Highlight Jerusalem and Heritage: Frequently reference Jerusalem, its unique atmosphere, and themes of Jewish tradition as sources of inspiration, grounding the art in its cultural and spiritual context.
• •Focus on Light and Vitality: Incorporate the artist's philosophy about capturing light, and use descriptive language that conveys clarity, vitality, and energy in the artwork.
• •Maintain a Refined and Passionate Voice: Describe the art, materials, and artistic process with a sense of reverence and dedication, reflecting the high quality and the artist's commitment to her craft.
• •Tell the Story: Weave in elements of Chaya Berlin's artistic journey, her inspirations, and the meaning behind her work to build a narrative that resonates with potential collectors seeking art with depth and a personal story.

Social Perception

Highly positive among those who have purchased or encountered her art, focusing on the beauty, spiritual depth, and emotional impact. Recognition and appreciation within a segment of the art community that values her style and themes.

Copy Examples

• •"Light is a fleeting moment; capturing it in paint is eternity."
• •Artwork characterized by clarity, vitality, and pulsating energy, seeking to touch the soul and evoke profound emotions.
• •The art often features themes of Jerusalem, its spiritual energy, and Jewish tradition.
• •Mixed-media prints enhanced with hand-painted details and premium gilding.
• •Customer reviews highlighting the artwork as 'breathtaking,' 'exceptional,' and 'truly inspiring.'