Brand Tone

Promotional and Deal-Oriented, Product-Focused and Enthusiast-Driven, Direct and Informative (Product Specs), Informal and Accessible

Brand Values

• •Affordability/Value
• •Variety and Selection
• •Customer Experience (Transactional Focus)
• •Potency and Desired Effects
• •Accessibility

Best Practices

• •Prioritize "Deals" Language: Consistently use words and phrases that emphasize value, savings, and special offers (e.g., "discount," "sale," "best price," "affordable," "save").
• •Highlight Product Experience & Potency: When describing products, focus on the effects, sensations, and potency in a direct, somewhat informal, and enthusiastic way. Use terms that resonate with users seeking specific experiences.
• •Maintain a Direct and Clear Voice: Keep sentences relatively short and to the point, especially in calls to action. Avoid overly complex or formal language.
• •Emphasize Variety and Selection: Regularly remind customers of the extensive range of products and brands available, positioning the store as a one-stop-shop for their needs.
• •Be Action-Oriented: Use strong verbs and clear calls to action that encourage immediate purchase (e.g., "Shop Now," "Grab Your Deal," "Discover," "Score").

Social Perception

Budget-Friendly Source, Wide Selection Appreciated, Smaller, Niche Player, Generally Trustworthy for Purchases, Focused on Recreational/Experiential Use

Copy Examples

• •🔥 EPIC DEALS ALERT! 🔥 Score Up to 50% OFF Your Favorite THC Vapes & Gummies! Body: Don't miss out! CBDDEALS.com has the hottest prices on top-shelf Delta 8, THC-P, and more. Fast shipping straight to your door. Shop now and get lifted for less!
• •Unlock Maximum Potency. Maximum Savings. Body: Why pay more? Get the strongest blends and most euphoric experiences without breaking the bank. Explore our massive selection of premium cannabinoid products at prices you won't believe. Your next level awaits at CBDDEALS.com.
• •Your Stash Running Low? We Got You. 😉 Body: Re-up with CBDDEALS.com! From classic strains to the latest potent extracts, find everything you need at unbeatable prices. Quick, discreet delivery. What are you waiting for? Grab the best deals today!
• •Taste the Terpenes, Not the Price Tag! Body: Dive into a world of flavor and powerful effects with our huge range of disposables, edibles, and tinctures. At CBDDEALS.com, premium quality meets everyday low prices. Hundreds of products, all lab-tested and ready to ship!
• •CBDDEALS: Your #1 Stop for THC Steals! Body: Looking for mind-blowing deals on Delta, HHC, and THC-P? You found it. We stock all the top brands and hardest-hitting products, all guaranteed at the best prices online. Shop smart, live large.