Brand Tone

Aspirational yet Accessible, Reassuring, and Helpful

Brand Values

• •Affordability/Value
• •Customer Satisfaction
• •Convenience
• •Aesthetic Improvement/Comfort
• •Practicality/Functionality

Best Practices

• •Use warm, inviting language.
• •Use words like 'affordable,' 'smart buy,' 'save,' alongside aspirational terms like 'beautiful,' 'stylish,' 'sophisticated.'
• •Be Reassuring and Build Trust: Regularly incorporate phrases about satisfaction guarantees, secure shopping, and reliable customer support to alleviate potential online shopping anxieties.
• •Emphasize both beauty and functionality in product descriptions and marketing materials.
• •Highlight the value proposition clearly, balancing aspirational home decor with accessible price points.

Social Perception

Perceived as a go-to for good deals on home decor items with trust-building statements to counteract potential concerns about quality or reliability. A brand that appreciates local crafts, DIY, and personalized home decor.

Copy Examples

• •Create a space that reflects your personality and brings you joy every day.
• •Limited stock – shop today!
• •Decorate with peace of mind!
• •Make your home a haven of comfort and personality.
• •Small details that make all the difference in your day to day.