Brand Tone

Aspirational & Empowering, Friendly & Approachable, Confident & Quality-Focused

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship/Thoughtful Design
• •Creativity & Lightness
• •Functionality & Style
• •Customer-Oriented

Best Practices

• •Emphasize the functionality and style of products, highlighting their practicality and how they integrate into the customer's lifestyle.
• •Showcase the brand's commitment to quality in design and shipping, focusing on details and craftsmanship.
• •Use aspirational language to inspire customers to express their individuality and make moments more special.
• •In customer service and community interactions, be approachable, helpful, and transparent to build strong relationships.
• •Share the stories behind the products, highlighting their unique origins and the craftsmanship or modern solutions involved.

Social Perception

Caypo is perceived as a brand that offers unique, high-quality fashion items that allow customers to express their individuality and enhance their daily lives, focusing on building trust and satisfaction.

Copy Examples

• •CaypoFashion #NewCollection #DressToExpress #Individuality
• •CaypoStyle #VersatileFashion #DailyChic #FunctionAndStyle
• •Caypo #GetReadyWithMe #FashionTikTok #StyleInspo #LevezaCriatividade
• •Let's make your style story even more special.
• •Experience fashion that brings lightness and creativity to your everyday.