Brand Tone

Approachable and Personal, Professional and Knowledgeable, Empathetic and Supportive, Enthusiastic and Passionate, Authentic and Transparent

Brand Values

• •Personalization/Individuality
• •Passion
• •Authenticity
• •Collaboration/Partnership
• •Quality and Expertise
• •Clarity and Transparency
• •Customer Success

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "We are: Personal, Enthusiastic, Expert. We are not: Impersonal, Jargony, Overly Formal"). Include examples of "do's and don'ts" for specific words or phrases. For Cathi Marketing, this would mean emphasizing "passion," "individuality," and "collaboration."
• •Always Write with the "Ideal Client" in Mind: Understand who you're talking to. Cathi Marketing seems to target small business owners or individuals who appreciate a personal connection. The copy should resonate with their aspirations, challenges, and desire for a supportive expert.
• •Embrace Storytelling (Especially Your Own): Cathi does this well by sharing her journey. Consistently weave in elements of the brand's story, client success stories, and the "why" behind the services. This reinforces authenticity and passion.
• •Be Consistent Across All Channels: The friendly, expert tone seen on the website should carry through to every social media post, email, and even direct messages. Use similar language, sentence structures (e.g., a mix of informative and encouraging), and calls to action. If using informal "you" (Du) on social media, consider if/how that translates to website or formal proposals if a different level of formality is chosen there.
• •Read Aloud and Review Regularly: Before publishing any copy, read it aloud. Does it sound like Cathi? Does it reflect the brand's core values of passion, personalization, and expertise? Periodically review a collection of recent copy to ensure it still aligns with the intended tone and hasn't drifted. Involve Cathi directly in this review if content is created by others.

Social Perception

Trusted Expert, Creative Partner, Relatable and Approachable, Modern and Up-to-Date, Dedicated and Passionate Provider

Copy Examples

• •Headline for a Social Media Ad: "Stop guessing, start glowing! ✨ Let's craft a social media presence that truly feels like *you* and connects with your dream clients. I'm Cathi, and I'm here to make your marketing shine, personally."
• •Website 'Services' Snippet: "Your business is unique – your marketing should be too. At Cathi Marketing, we don't do 'one-size-fits-all.' We dive deep into your brand's heart to build authentic strategies that deliver real results. Ready for marketing with a personal touch and expert know-how?"
• •Instagram Post Caption (accompanying a client success image): "So incredibly proud of [Client Name] for hitting their [specific goal]! 🎉 It's moments like these, seeing your passion turn into success, that fuel my own. We worked together on [briefly mention service, e.g., a tailored content strategy], and the results speak for themselves! Want to see your brand soar? Let's chat!"
• •Email Subject Line for a Newsletter: "Cathi's Corner: Your monthly dose of marketing inspiration (and a personal hello!)"
• •About Me Page Excerpt: "For me, marketing isn't just a job; it's a passion for connection and storytelling. I'm Cathi, and I founded Cathi Marketing to bring a more personal, authentic, and frankly, more joyful approach to helping businesses like yours thrive online. Let's create something amazing together."