Brand Tone

Playful, humorous, and cat-centric

Brand Values

• •Fun
• •Community
• •Quality
• •Innovation
• •Compassion

Best Practices

• •Use humor and playful language when appropriate to engage the audience.
• •Incorporate cat-related puns and jokes to create a fun and memorable experience.
• •Maintain a friendly and approachable tone to build a connection with cat lovers.
• •Highlight the unique and quirky aspects of cat behavior and personality.
• •Encourage interaction and sharing by posing questions and inviting user-generated content.

Social Perception

A fun, engaging, and reliable source for cat-related products and information. A brand that understands and celebrates the unique bond between humans and their feline friends.

Copy Examples

• •"Pawsitively the best selection of cat toys and accessories!"
• •"Spoil your purrfect companion with our curated collection of catnip-infused goodies."
• •"Warning: May cause excessive purring and kneading. Shop our cozy cat beds now!"
• •"Is your cat a master of disguise? Show off their ninja skills with our interactive puzzle toys."
• •"Don't be a scaredy-cat! Explore our wide range of cat-themed apparel and accessories."