Tono de Marca

Problem-solving and Reassuring, Friendly and Relatable, Helpful and Supportive, Positive and Encouraging, Trustworthy and Expert-Backed

Valores de Marca

• •Practicality & Convenience
• •Problem Solving
• •Child Well-being & Healthy Development
• •Reduced Waste
• •Quality & Safety
• •Family & Parent Support
• •Innovation

Mejores Prácticas

• •Focus on the Solution, Not Just the Product: Emphasize how Catchy solves parents' key problems (mess, stress, waste) and improves their daily lives, rather than just listing product features.
• •Use Empathetic and Relatable Language: Acknowledge the challenges of parenting and speak in a voice that shows understanding and shared experience. Use words like "we get it," "sanity-saver," "game-changer."
• •Maintain a Positive and Reassuring Outlook: While acknowledging the problem, always pivot to the positive outcomes Catchy provides – happier mealtimes, less stress, more enjoyable family moments.
• •Incorporate Trust Signals: Subtly weave in elements that build credibility, such as "expert-backed," "award-winning," "parent-designed," "food-safe," and customer testimonial snippets.
• •Keep it Clear, Concise, and Action-Oriented: Parents are busy. Get to the point quickly, use clear and simple language, and include calls to action that are easy to understand and follow (e.g., "Discover the difference," "Shop now and save your sanity").

Percepción Social

Catchy and Crew is widely perceived by customers as a highly innovative and essential brand for parents with young children. "Life-Changing" Product: Many parents describe the Catchy as a "game changer" or "life saver" that significantly reduces mealtime stress and cleanup. Effective Solution: It's seen as effectively solving the problem of food dropped or thrown from high chairs, keeping floors clean and saving food. Worth the Investment: While some acknowledge the price, the overwhelming consensus is that the benefits outweigh the cost. Trustworthy and Recommended: High customer ratings and enthusiastic recommendations in parent communities and forums demonstrate strong trust and satisfaction. Improves Mealtimes: Parents feel it makes mealtimes less dreaded and more enjoyable. Reduces Food Waste: The ability to safely re-offer caught food is a valued benefit.

Ejemplos de Copy

• •Headline: Stop the Drop. Reclaim Your Floors. Enjoy Mealtimes Again. Body: Tired of the never-ending cycle of food-to-floor-to-bin? The Catchy is here to transform messy mealtimes into happy family moments. Our food-safe catcher means less waste, spotless floors, and more smiles (from everyone!).
• •Headline: Designed by Parents, Backed by Experts. Sanity-Saving Mealtimes are Here. Body: As parents, we get it. Mealtimes can be… a lot. That’s why we (including a Clinical Psychologist!) created Catchy. It’s the simple, safe, and super-effective way to let your little one explore their food without you exploring your last nerve.
• •Headline: Less Mess, Less Stress, More 'Yes!' to Self-Feeding Adventures! Body: Encourage your little explorer with Catchy! Our award-winning high chair food catcher keeps the mess contained, so you can say 'yes' to independent eating and 'goodbye' to constant clean-ups. Made from food-safe, easy-wipe material.
• •Headline: Join 200,000+ Happy Parents Who've Said Goodbye to Mealtime Mayhem! Body: Discover why Catchy is the award-winning mealtime solution loved by parents worldwide. It’s not just a food catcher; it’s your new best friend for cleaner floors, less wasted food, and calmer, happier mealtimes. What will you do with all that extra time?
• •Headline: The Only Thing Landing on Your Floor Should Be Happy Little Feet. Body: Keep mealtime spills off your floors and good food on the menu. The Catchy high chair accessory is easy to install, a breeze to clean, and made from non-toxic materials, so you can even re-offer those adventurous bites!