Brand Tone

Playful, Energetic, and Authentic

Brand Values

• •Creativity
• •Individuality
• •Joy
• •Community
• •Self-expression

Best Practices

• •Maintain a consistent tone across all platforms.
• •Use humor appropriately and sparingly.
• •Focus on the benefits to the customer.
• •Use clear and concise language.
• •Incorporate storytelling to engage the audience.

Social Perception

Trendy, Approachable, and Fun

Copy Examples

• •"Life is too short to wear boring clothes!"
• •"Your daily dose of awesome just arrived."
• •"Warning: May cause excessive smiling."
• •"Get ready to turn heads and break hearts."
• •"We're not just a brand, we're a vibe."