Brand Tone

Joyful & Celebratory, Appreciative & Caring, Helpful & Accessible, Visually Driven & Aspirational, Professional & Reliable

Brand Values

• •Quality & Freshness
• •Customer Satisfaction
• •Convenience
• •Emotional Connection
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., joyful, caring, helpful, aspirational, reliable), along with do's and don'ts, and specific vocabulary or phrases that align with the brand. Share this with anyone creating content.
• •Focus on "You" (The Customer): Address the customer directly. Frame benefits and features around how they enhance the customer's experience or help them express their feelings (e.g., "Brighten *their* day," "Make *your* gift unforgettable").
• •Use Emotionally Resonant Language: Since flowers and gifts are tied to emotions, use words that evoke feelings of joy, love, appreciation, comfort, and celebration. Be genuine and avoid clichés where possible.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the visual elements. If the image is bright and cheerful, the copy should reflect that. If it's more serene or sympathetic, the tone of the text should align.
• •Be Consistent Across All Channels: Whether it's a social media post, an email newsletter, website copy, or a customer service response, the underlying brand tone should be recognizable. Regular review and training can help maintain this consistency.

Social Perception

Positive: Customers who receive fresh, beautiful arrangements as depicted online and on time are generally very positive. They appreciate the aesthetic and the emotional impact of the gifts. Service-Dependent: Perception can be heavily influenced by the delivery experience and customer service. Any issues with delivery (delays, damaged goods) or product quality can quickly lead to negative perceptions if not handled well. Gift-Oriented: The brand is primarily seen as a go-to for sending gifts for occasions like birthdays, anniversaries, holidays, or sympathy. Aesthetically Pleasing: The strong visual content on Instagram and Pinterest helps build a perception of a brand that offers beautiful and stylish products.

Copy Examples

• •Brighten their day, their week, their everything! ✨ Our 'Sunshine Burst' bouquet is packed with the freshest blooms, guaranteed to deliver smiles. Tap to send a little sunshine today! #SpringInABox #FlowerDelivery #GiftIdeas #JoyfulMoments #FreshFlowers
• •Make Their Milestone Memorable 🌸 Save 15% on Celebration Bouquets! (Body Snippet): From birthdays to anniversaries, or just because... say it with flowers that speak from the heart. Explore our curated collection and make their special day unforgettable. Freshness and beauty, delivered by Spring In A Box.
• •Crafting Emotions, Delivering Joy. Discover beautiful, fresh flower arrangements and thoughtful gifts for every occasion. Order with Spring In A Box today for a touch of nature's magic, delivered.
• •She deserves the best. This Mother's Day, show your love with a stunning bouquet from Spring In A Box. Hand-arranged with care, delivered with love. Pre-order now for guaranteed smiles! #MothersDayGifts #SpringInABoxLove #ThankYouMom #FlowerArrangement
• •Everlasting Elegance. Our preserved roses capture a moment of perfect beauty, lasting for years without water. A timeless gift that whispers 'I'll always care.' Choose their favorite color and let Spring In A Box deliver a symbol of enduring affection. #PreservedRoses #EternalLove #LuxuryGift #SpringInABox