Brand Tone

Elegant, sophisticated, artisanal, and proud of its Italian heritage. The tone should convey quality, craftsmanship, and a sense of timeless design.

Brand Values

• •Craftsmanship & Quality
• •Italian Heritage & Tradition
• •Elegance & Sophistication
• •Design Excellence

Best Practices

• •Emphasize the 'Made in Italy' aspect to leverage its inherent appeal for quality and craftsmanship.
• •Incorporate language that reflects elegance and sophistication, appealing to customers seeking refined style.
• •Highlight the brand's heritage and history, reinforcing its tradition of excellence since 1958.
• •Use descriptive adjectives that convey the quality of materials and the skill involved in the handmade process.
• •Engage with customer reviews and mentions, addressing both positive feedback and areas for improvement to enhance social perception.

Social Perception

Perceived as a provider of high-quality, luxury Italian footwear known for elegance, exceptional craftsmanship, and stylish designs. The 'Made in Italy' aspect contributes significantly to a positive perception of quality and durability.

Copy Examples

• •Experience the luxury of handmade Italian shoes, crafted with passion and precision since 1958.
• •Indulge in the elegance of Castagna, where timeless design meets unparalleled quality. Made in Italy.
• •From our hands to your feet: discover the artistry of Italian shoemaking with Castagna's exquisite collection.
• •Elevate your style with Castagna's sophisticated footwear, designed for the discerning woman. Made with love in Italy.
• •Since 1958, Castagna has been synonymous with Italian craftsmanship and design excellence. Step into a world of luxury.