Brand Tone

Friendly and Approachable, Stylish and Trendy, Helpful and Informative, Positive and Upbeat

Brand Values

• •Quality
• •Style & Design
• •Functionality
• •Customer Satisfaction
• •Innovation
• •Protection
• •Personalization/Self-Expression

Best Practices

• •Develop a Brand Voice Guide: Document Casekiti's specific tone (friendly, stylish, helpful, positive), approved vocabulary (e.g., "sleek," "vibrant," "tough protection," "express yourself"), and a "do-not-use" list. Share this with anyone creating content.
• •Know Your Audience: Tailor the friendly and trendy tone to resonate with tech-savvy individuals who value both aesthetics and device protection. Use language and references that appeal to them.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a Facebook ad, or a customer service email, the core brand voice should be recognizable. Adapt the formality slightly if needed (e.g., more casual on social media, slightly more formal on transactional emails), but the underlying personality should remain.
• •Focus on "Stylish Protection": Consistently weave in the dual benefit of Casekiti products – they don’t just protect devices, they also enhance personal style. Use descriptive and evocative language to highlight both aspects.
• •Incorporate User-Generated Content (UGC) and Testimonials Authentically: When sharing UGC or reviews, let the customer's voice shine but frame it with Casekiti's positive and appreciative tone. This reinforces social proof while maintaining brand voice consistency.

Social Perception

Positive Product Experience, Good Value, Fashionable Accessories, Reliable, Responsive Customer Service

Copy Examples

• •Unleash your style! ✨ Your tech deserves to be as unique as you are. Our new [Product Name] case combines standout design with the tough protection you need. Get ready for the compliments! #Casekiti #StyleProtected #TechAccessories #NewCollection #PhoneCase
• •Don't just protect your phone, express yourself! 📱💖 From sleek and chic to bold and bright, Casekiti has the perfect match for your vibe. High-quality, durable, and oh-so-stylish. Find your new favorite case today and enjoy [e.g., 10% off] your first order! Shop Now -> [Link]
• •Meet your iPhone's new best friend! Our [Product Name] case snaps on seamlessly with MagSafe, offers 12-foot drop protection (yes, really!), and looks amazing doing it. Style, meet substance. Substance, meet style. #Casekiti #MagSafeCase #iPhoneProtection #FunctionalFashion
• •Psst... Your Tech Called, It Wants a Glow-Up! ✨ Shop Casekiti.
• •Tired of boring phone cases? So are we! Casekiti brings you fresh designs and reliable protection to keep your gadgets safe & stylish. What look are you rocking today? #CasekitiStyle #PhoneFashion #TechGlam