Brand Tone

Elegant, Refined, Artisanal, Passionate, Sensory, Evocative, Trustworthy, Quality-Focused

Brand Values

• •Artisanal Craftsmanship
• •Quality
• •Elegance & Aesthetics
• •Well-being & Ambiance
• •Uniqueness
• •Ecological Responsibility

Best Practices

• •Emphasize the handmade nature of the products.
• •Highlight the use of high-quality, natural materials.
• •Focus on creating a sensory experience through evocative language related to scents and ambiance.
• •Subtly reinforce the brand's commitment to ecological responsibility.
• •Incorporate customer language authentically, using positive words and phrases from testimonials.

Social Perception

The brand is perceived as offering high-quality, beautiful, and delightfully scented artisanal products with unique, elegant designs. Customers appreciate the handmade aspect and the ecological efforts of the brand.

Copy Examples

• •Each candle and decorative piece is born from a passion for craftsmanship and a dedication to quality, designed to bring a quiet elegance and a whisper of art into your home.
• •Indulge in our exquisite fragrances, crafted with natural waxes to create a cocoon of well-being in your home.
• •Discover our unique creations, handmade with love and designed to bring a touch of elegance to your space.
• •Experience the warm glow and delicate scents of our artisanal candles, a true testament to quality and craftsmanship.
• •Our commitment to high-quality natural waxes ensures a clean and durable burn, allowing you to fully enjoy the captivating scents of our candles.