Brand Tone

Classic & Timeless, Trustworthy & Reliable, Comfort-Oriented & Considerate, Friendly & Approachable, Proudly British

Brand Values

• •Quality Craftsmanship
• •British Heritage & Manufacturing
• •Customer Satisfaction
• •Timeless Style
• •Comfort and Fit
• •Integrity & Tradition

Best Practices

• •Develop a Clear Brand Voice Guide: Document the brand's personality, key messaging, "do's and don'ts" for language, and the specific tones to use for different situations (e.g., customer service, marketing, product descriptions). This ensures everyone writing for the brand is aligned.
• •Prioritize "Thoughtful Design" in Language: Just as the clothing is "thoughtfully designed," the copy should reflect this consideration. This means being clear, concise, and focusing on the benefits for the mature customer (e.g., ease of wear, comfort, flattering fit).
• •Consistently Weave in Heritage and British Made: Subtly and authentically incorporate mentions of their long history and British manufacturing. This reinforces key brand values and differentiators.
• •Maintain a Respectful and Empathetic Tone: Address the target audience (mature women) with respect, understanding their needs and preferences. Avoid overly trendy or casual language that might not resonate. The tone should be warm and welcoming.
• •Listen and Adapt (Slightly): While maintaining core consistency, pay attention to how customers describe the brand and its products in reviews and social media. This can provide insights into the language that resonates most effectively, allowing for subtle refinements to the tone without losing the brand's essence.

Social Perception

A reputable and long-standing British brand, A provider of high-quality, classic clothing for mature women, Reliable, with good customer service, A company that values British manufacturing, A traditional brand that is making efforts to modernize and reach customers online

Copy Examples

• •Headline: "Elegance Endures. Discover Timeless British Style, Crafted for You." Body: Since 1919, Carr & Westley has been dedicated to creating beautifully designed clothing that offers both exceptional comfort and lasting quality. Our latest collection, proudly made in Kent, continues this tradition. Experience the difference of thoughtfully crafted garments.
• •Social Media Post (with image of a woman comfortably wearing their clothing): "Feel confident and comfortable, all day long. Our [Product Name] is thoughtfully designed in Britain for a perfect fit and timeless style. Because quality never goes out of fashion. #CarrAndWestley #BritishMade #ClassicStyle #ComfortAndStyle"
• •Email Subject: A Touch of Heritage, A World of Comfort – Explore New Arrivals Body: Dear [Customer Name], At Carr & Westley, we believe that true style is about more than just looking good – it's about feeling good too. Our new season arrivals are designed with you in mind, blending classic elegance with the comfortable fit you've come to expect from us. Crafted with care in Kent, these pieces are made to be cherished.
• •Product Description Snippet: "The [Product Name] Skirt: A testament to British craftsmanship. Made with premium fabric for a beautiful drape and exceptional comfort, this skirt is a versatile addition to your wardrobe. Designed and made in our Kent workshop, ensuring quality you can trust, wash after wash."
• •Blog Post Title Idea: "More Than a Century of Style: Why 'Made in Britain' Still Matters to Us (and You!)" Excerpt: For over 100 years, we've been committed to designing and making clothes right here in Britain. It's not just about tradition; it's about quality, attention to detail, and supporting our local community. Discover the enduring values stitched into every Carr & Westley garment.