Brand Tone

Authentic & Passionate, Adventurous & Energetic, Appreciative & Joyful, Personal & Relatable, Inspiring & Encouraging

Brand Values

• •Connection with Nature
• •Creative Expression & Artistry
• •Adventure & Exploration
• •Authenticity
• •Community & Giving Back
• •Joy & Positivity
• •Perseverance & Dedication

Best Practices

• •Speak from Personal Experience: Continue to share the authentic stories and inspirations behind the art. Use "I" and "my" to maintain a personal connection. Phrases like "For me, painting is..." or "This piece was inspired by my hike to..." reinforce authenticity.
• •Use Vivid, Sensory Language: Describe the sights, sounds, and feelings of being in nature and creating art. Words like "crisp air," "vibrant hues," "thrill of descent," "soul-soothing" help the audience connect emotionally.
• •Maintain an Uplifting and Appreciative Tone: Even when discussing challenges (like cold weather painting), frame them within a larger context of passion and reward. Express gratitude for nature, experiences, and supporters.
• •Encourage Engagement and Connection: Ask questions, invite comments, and share the desire to inspire others to explore the outdoors or their own creativity. This fosters a sense of community.
• •Be Consistent Across Platforms: Ensure the language and tone used on the website, blog, Instagram, Facebook, and email newsletters are harmonious, reinforcing the same core values and personality.

Social Perception

Talented Artist, Passionate Adventurer, Lover of Vermont, Inspiring Individual, Community-Minded

Copy Examples

• •Instagram Post (Image: A vibrant new painting of a ski trail): "Felt the crisp Vermont air and the thrill of the descent all over again painting this one! ✨ There's nothing quite like capturing that fleeting mountain magic on canvas. Hope it brings a bit of that wild joy to your day! #VermontArt #SkiTheEast #OilPainting #MountainInspired #CarriePillArt"
• •Facebook Post (Image: Carrie painting outdoors, bundled up in winter): "Chasing the winter light today! ❄️🎨 Plein air painting in the snow definitely has its challenges (hello, peanut butter-like paint!), but the incredible beauty and fresh perspective are always worth it. So grateful for these moments of connection with nature. What adventures are fueling your creativity? #PleinAirPainting #VermontWinter #ArtistLife #OutdoorInspiration #CarriePillArt"
• •Website Blog Snippet (Introducing a new series): "This new collection is born from countless sunrises witnessed on frosty trails and the quiet hum of the forest. Each piece is a story, a memory of dancing with gravity on skis or the peaceful solitude found deep in the Green Mountains. My hope is that they don't just show you a scene, but invite you to feel that spark of exploration. #ArtForYourAdventures #NatureLover #VermontArtist #CreativeExpression"
• •Email Newsletter Teaser (For new print release): "Bring the soul-soothing beauty of the Vermont landscape into your home! 🌄 Just released: a limited edition print of 'Mountain Glow,' inspired by those breathtaking moments when the setting sun kisses the peaks. It’s more than just a print; it’s an invitation to explore and find your own light. Subscribers get first dibs! #FineArtPrint #CarriePill #VermontDecor #InspiredByNature"
• •Product Description (For an original painting): "Layers of oil paint tell the story of a blustery, exhilarating day on the slopes of Mount [Name]. Feel the energy of the wind and the vibrant hues of a Vermont winter sky. This piece isn't just a depiction; it's an experience, a reminder of the wild beauty that calls us to adventure and the joy found in embracing the elements. Created with passion, from my Vermont studio to your home. #OriginalArt #OilOnCanvas #SkiArt #AdventureArt #CarriePillOriginal"